the expansion of mass media Flashcards
pre 1950s media could be seen as bland why?
no pictures in newspapers,only news on the radio
by 1960 mass media grew in
size and type
1950s and 1960s saw media change rapidly with
increased ownership of tvs
changes to radio
rise in the influence of press + advertising
-television available everywhere= started to create a uniformity of culture + ended isolation of distant communities
Growing number of tv licences how many in 1950?
0.3m
how many tv licences in 1955
4.5m
how many tv licences in 1965
13.3m
how many tv licenses in 1975
17.7m
by 1961 how much of the population had a TV in their home
75%
by 1971 how much of the population had a tv in their home
91%
by 1969 tv accounted for how much of leisure time in Britain
23%
who became director-general of BBC in 1960-1969
Hugh Greene=set out to transform BBC
what did Hugh Green do?
-diverted money from radio to TV
-established a new TV centre at Sheperd’s Bush
-revised guidelines on swearing and nudity
-commissioned a new style of news+more popular programmes
new programmes that Hugh Greene introduced
-political satire(i.e That was the week that was)
-edgy , realistic drama (i.e Z cars)
ITV launched in
1955- allowed advertising to expand
advertisement could now
get straight into the family room + tempt costumers with attractive models -> reinforced the brand names of goods
when was BBC2 launched
in April 1964
in july 1967 BBC2 became the first channel to
broadcast regular colour programmes
BBC2 allowed BBC1 to become more
popularised (i.e World Cp 1966), soaps, comedy and American shows (i.e western quiz shows + films)
radio survived helped by the development of?
the cheap and portable transistor + spread of car radios
+ long-life battery + earphones meant that radios could be taken out or listened to in privacy of bedrooms
teenagers no longer had to
listen to what parents wanted to hear + personal radios meant programmes could be targeted at different audiences
beginning of 1960s there were just
3 bbc radio stations
‘pirate stations’ were banned and what was started
a bbc pop music station, Radio one
1964-‘pirate station’ Radio Caroline began to broadcast from a ship moored outside territorial waters of essex coast. What did UK gov introduce in August 1967?
introduced the Marine Broadcasting Act in August 1967= designed to make offshore radio illegal
the sun newspaper was launched in
1964- broadsheet with slogan ‘time for a newspaper, born of the age we live in’
-target women + teenagers
-replaced serious wc newspaper Daily Herald
