the expansion of mass media

Question 1

pre 1950s media could be seen as bland why?

Answer 1

no pictures in newspapers,only news on the radio

Question 2

by 1960 mass media grew in

Answer 2

size and type

Question 3

1950s and 1960s saw media change rapidly with

Answer 3

increased ownership of tvs
changes to radio
rise in the influence of press + advertising
-television available everywhere= started to create a uniformity of culture + ended isolation of distant communities

Question 4

Growing number of tv licences how many in 1950?

Answer 4

0.3m

Question 5

how many tv licences in 1955

Answer 5

4.5m

Question 6

how many tv licences in 1965

Answer 6

13.3m

Question 7

how many tv licenses in 1975

Answer 7

17.7m

Question 8

by 1961 how much of the population had a TV in their home

Answer 8

75%

Question 9

by 1971 how much of the population had a tv in their home

Answer 9

91%

Question 10

by 1969 tv accounted for how much of leisure time in Britain

Answer 10

23%

Question 11

who became director-general of BBC in 1960-1969

Answer 11

Hugh Greene=set out to transform BBC

Question 12

what did Hugh Green do?

Answer 12

-diverted money from radio to TV
-established a new TV centre at Sheperd’s Bush
-revised guidelines on swearing and nudity
-commissioned a new style of news+more popular programmes

Question 13

new programmes that Hugh Greene introduced

Answer 13

-political satire(i.e That was the week that was)
-edgy , realistic drama (i.e Z cars)

Question 14

ITV launched in

Answer 14

1955- allowed advertising to expand

Question 15

advertisement could now

Answer 15

get straight into the family room + tempt costumers with attractive models -> reinforced the brand names of goods

Question 16

when was BBC2 launched

Answer 16

in April 1964

Question 17

in july 1967 BBC2 became the first channel to

Answer 17

broadcast regular colour programmes

Question 18

BBC2 allowed BBC1 to become more

Answer 18

popularised (i.e World Cp 1966), soaps, comedy and American shows (i.e western quiz shows + films)

Question 19

radio survived helped by the development of?

Answer 19

the cheap and portable transistor + spread of car radios
+ long-life battery + earphones meant that radios could be taken out or listened to in privacy of bedrooms

Question 20

teenagers no longer had to

Answer 20

listen to what parents wanted to hear + personal radios meant programmes could be targeted at different audiences

Question 21

beginning of 1960s there were just

Answer 21

3 bbc radio stations

Question 22

‘pirate stations’ were banned and what was started

Answer 22

a bbc pop music station, Radio one

Question 23

1964-‘pirate station’ Radio Caroline began to broadcast from a ship moored outside territorial waters of essex coast. What did UK gov introduce in August 1967?

Answer 23

introduced the Marine Broadcasting Act in August 1967= designed to make offshore radio illegal

Question 24

the sun newspaper was launched in

Answer 24

1964- broadsheet with slogan ‘time for a newspaper, born of the age we live in’
-target women + teenagers
-replaced serious wc newspaper Daily Herald

Question 25

in 1969 The Sun was bought by Australian newspaper tycoon

Answer 25

Rupert Murdoch

Question 26

what did Rupert Murdoch turned it into

Answer 26

a tabloid
-associated it with more permissive attitudes of the age + its popularity grew enormously