What is marketing?

Question 1

What is Marketing?

Answer 1

Marketing is engaging customers and managing profitable relationships.

Question 2

Attention is…

Answer 2

…Finite, Fleeting, and derived from motivational relevance

Question 3

What are the 4 “P’s”?

Answer 3

Product, Price Place, Promotion

Question 4

What is Old Marketing

Answer 4

Sales-Oriented and Print-Based

Question 4

What is New Marketing?

Answer 4

Customer-Oriented and Omni-Channeled

Question 4

What are the 4 “A’s”?

Answer 4

Acceptability, Accessibility, Affordability, Awareness

Question 5

What are the five core customer and market place concepts?

Answer 5

1. Needs, wants, and demand
2. Market offerings
3. Value and satisfaction
4. Exchanges and relationships
5. Markets

Question 6

Needs

Answer 6

States of felt deprivation

Question 7

Want

Answer 7

Form of needs when shaped by culture and Personality

Question 8

Demand

Answer 8

Human wants that are backed by buying power

Question 9

Marketing Myopia

Answer 9

paying more attention to the product attributes than the benefits and experiences produced

Question 10

Marketing Offerings

Answer 10

Products, Services, information, or experiences offered to satisfy a need or want

Question 11

Value and Satisfaction: Expectations are low

Answer 11

buyers go to competitor

Question 12

Value and Satisfaction: Expectations are too high

Answer 12

buyers are disappointed

Question 13

Value and Satisfaction: Satisfied customers

Answer 13

Buy again (Loyalty)

Question 14

Value and Satisfaction: Raving fans

Answer 14

attract more customers

Question 15

What is RTIEC Stand for?

Answer 15

Research, Target, Implement, Engage, Capture

Question 16

What are the five forms of assets

Answer 16

Money, Personal data, brand ambassador, Votes, Volunteers