Made to Stick

Question 1

Stickiness

Answer 1

Understandable
Memorable
Sustainable Behavior Change

Question 2

SUCCESs

Answer 2

Simple
Unexpected
Concrete
Credible
Emotion
Story

Question 3

Curse of Knowledge

Answer 3

The Assumption that others share the same knowledge that you specialize in

Question 4

Simple

Answer 4

Core
Saying only one thing
Discerning what is Critical from what is beneficial
Core + Compact

Question 5

Unexpected

Answer 5

No Gimmickry
Mysteries
Gap theory: Gaps in knowledge cause pain

Question 6

Concrete

Answer 6

Avoid Abstraction
Velcro theory The more hooks something has the easier it will stick

Question 7

Credible

Answer 7

Authorities (celebrities) and anti-authorities
Internal credibility aka Vivid Details(Details which cause mind to believe)
Statistics with sense based authority

Question 8

Emotion

Answer 8

avoid analytics and delve into feelings
Tap into things they care about (honoring the sport through sportsmanship)
Self interest (Instead of people will enjoy talk directly to the person)

Question 9

Stories

Answer 9

Simulation (Knowledge on how to act)
Inspiration (Motivation to Act) the power to make people act
Share things we have in common (Talk Shop)
Mental simulations