Micro Environment vs Macro Environment

Question 1

The Six factors of Microenvironment

Answer 1

Customers
Company
Suppliers
Marketing
Intermediaries
competitors
Publics
(Actors)

Question 1

The Six factors of Macroenvironment

Answer 1

Demographic
Economic
Natural
Political/Legal
Technological
Cultural
(Forces)

Question 2

Company

Answer 2

Interrelated groups in a company form the internal environment

Question 3

Suppliers

Answer 3

provide the resources needed by the company to produce its goods and services

Question 4

Marketing intermediaries

Answer 4

helps a company promote, sell, and distribute its products to final buyers

Question 5

Micro: Competitors

Answer 5

The ones who a company must gain strategical advantage over to win over consumers

Question 6

Publics

Answer 6

any group that has an actual or potential interest in or impact on an organization’s ability to achieve its objectives. (e.g: Financial(Banks). Media(news), Internal(Workers))

Question 7

Customers

Answer 7

The aim of the entire value delivery network is to engage target customers and create strong relationships with them

Question 8

Cause Marketing

Answer 8

Marketing a for-profit product such that is also benefits a specific charity or social cause (e.g. Dawn and helping clean up animals/ Walgreens red nose day)

Question 9

Corporate Social Responsibility

Answer 9

The responsibility of companies to be socially and environmentally responsible (e.g Buy a pair give a pair of glasses to those unable to obtained the,)