What is Ethical Hacking and what is it's Purpose ?

Question 1

What is ethical hacking?

Answer 1

Ethical hacking describes any activities performed by a security specialist to help companies identify vulnerabilities in their networks and systems.

Question 2

What is the purpose of ethical hacking?

Answer 2

The purpose of ethical hacking is to prevent malicious hackers form breaking into systems and networks.

Question 3

When convincing a company why ethical hacking is necessary to them, what are the questions you must answer?

Answer 3

First - What is the information/data that can actually be stolen from this system?

Second - What could an attacker do w/ this information/data once they have it?

Third - Is there any legitimate motivation for a malicious hacker to attempt to gain access to and acquire this information/data?

One Key Note:
You can always present a case study.
[THIS] happened to this company, it could happen to yours as well.