Week 9 - Politics and democracy

Question 1

Media in democracy should:

Answer 1

Represent diverse views and be a watchdog against power excess

Question 2

What is Hegemonic theorY?

Answer 2

Mass media reflects power structures of society, therefore undemocratic by nature.

Question 3

What is Indexing hypothesis?

Answer 3

Media coverage largely reflects positions of political elite

Question 4

What is political culture?

Answer 4

Mass media includes journalists/media editors from a particular culture

Question 5

What are the 4 dimensions of political PR?

Answer 5

1. Trust
2. Satisfaction
3. Commitment
4. Control mutuality

Question 6

What is control mutuality? (political pr)

Answer 6

The party and public agree on who has the rightful power to influence each other

Question 7

What makes a message persuasive? 3 Cs

Answer 7

Credibility, Charisma, Control

Question 8

5 stages of publics

Answer 8

1. Non-public
2. Latent public
3. Apathetic public
4. Aware public
5. Active public

Question 9

5 media objectives

Answer 9

Reach
Weight
Cost
Frequency
Continuity