Week 10

Question 1

What are the 2 key ideas of advocacy?

Answer 1

How can you create engagement with your idea?
How can you shift current beliefs, policies, or practices?

Question 2

3 factors of developing key messages

Answer 2

Specificity, Clarity, Rhetorical appeal

Question 3

What is rhetorical appeal?

Answer 3

How can we get our audiences to engage with the issue?

Question 4

Key questions in advocacy

Answer 4

1. What is the problem?
2. Why does the status quo need to change?
3. How will enacting change impact the public(s) for the better?

Question 5

4 models of PR

Answer 5

1. Press agentry/publicity model
2. Public information model
3. Two-way asymmetric model
4. Two-way symmetric model

Question 6

Why is a Kaupapa Maori approach important?

Answer 6

Power imbalances in Maori and Crown negotiations have led to power imbalances in large organisations