unknowns Flashcards

1
Q

What is classical conditioning?

A

an unconscious process where an automatic, conditioned response becomes associated with a specific stimulus

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2
Q

What is operant conditioning?

A

a learning process that uses rewards and punishments to modify voluntary behaviours

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3
Q

What is the theory of reasoned action?

A

Aims to explain the relationship between attitudes and behaviours within human action.

It is mainly used to predict how individuals will behave based on their pre-existing attitudes and behavioural intentions.

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4
Q

Steps of the HBM

A

Perceived susceptibility + perceived severity
Perceived threat
Perceived benefits of change + perceived barriers of change
= behaviour change

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5
Q

What is the hierarchy of objectives?

A

a tool that organises objectives into a structure to help analyse and communicate them.

In a pyramid shape with the organisations mission at the top and specific objectives below.

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