Week 9: Major Events and Event Movements Flashcards
What are the key four dimensions of mega events?
–Visitor Attractiveness The degree to which it attracts tourism
–Mediated Reach The degree to which the event reaches a worldwide audience
–Cost The cost of staging the event
–Transformation The impact on the human and built environment
Benefits of Hosting a Major Event?
–Increased Economic Activity (Barney, Wenn & Martyn, 2002; Hall, 2006)
• From international tourism
• Domestic consumption
• Infrastructure spending
• Interconnected financial investment
• Employment
–Opportunity to position, brand or re-brand a city or nation
–Ability to generate national pride and identity
–Helping the national team achieve better results by competing locally
What is Olympism?
Olympism is a philosophy of life, exalting and combining in a balanced whole, the qualities of body, will and mind.
Blending sport with culture and education, Olympism seeks to create a way of life based on the joy found in effort, the educational value of good example and respect for universal ethical principles
What are the missions of the IOC?
- Choose Host city
- Management of the Olympic Games Rights
- Equality in Sport
- Promotion of Women in Sport
- Protection of Athletes
- Human Development Assistance
- Protection of the Environment
- The Olympic Truce
What types of legacy are held after the Olympic Games?
Tangible Legacy: can greatly enhance a city’s appeal (business and pleasure) and beauty, provide long-awaited infrastructure and generally improve living standards.
Intangible Legacy: is also a very important legacy for the host city and the Olympic Movement. Intangible elements are perhaps not as easy to identify or quantify but can sometimes have even more important direct and indirect effects than tangible factors.
What are the 5 categories of legacy noted by the IOC?
- Sporting
- Social
- Environmental
- Urban
- Economic
