Week 1: Introduction to the Unit and Sport Management

Question 1

What are some values of the Sport Industry?

Answer 1

Health
Education
Economic Benefits
Building social capital

Question 2

What are some values of commercial sport?

Answer 2

Sponsorship
Television
Participation

Question 3

What are some values of community sport?

Answer 3

Health - Gross health costs saving $1.2 billion pa
Volunteers - Sports volunteers accounts for 33% of all volunteers and impeded value of around $4 billion.
Social Capital

Question 4

Definition of Sport (Shilbury) Characteristics:

Answer 4

• Has set and defined rules
• Highly organised
• Playlike in nature
• Independent upon specialised facilitates and equipment
• Involves uncertainty of outcome based on skill, strategy and chance

Question 5

Sport Management is the

Answer 5

coordination of resources, technologies, processes, personnel and situational contingencies for the efficient production and exchange of sport services.

Question 6

A sport manager is a person

Answer 6

whose job entails planning, organising, leading and controlling to be performed within the context of an organisation whose primary or predominant product or service is sport or sport like related.

Question 7

What is the difference between sport management and sport administrator?

Answer 7

Administrator is usually involved in the public sector where a manager is in the private sector. Also a manager is heavily focused on the importance of marketing whereas this isn’t the case with an administrator. Also a manager has direct customer relationships whereas an administrator has indirect contract with customer.

Question 8

Characteristics of a Sport Organisation:

Answer 8

• Social Entity
• Involvement in Sport Industry
• Goal directed (profit, participation, winning)
• Consciously structured activity system (people interact and structure activities)
• Identifiable boundaries

Question 9

NSOs are

Answer 9

key independent drivers of elite sports performance and are responsible for their own high performance programs and also play a greater role in encouraging participation. They create environments that support coaches, athletes and teams to perform at their best for national and international competition.

Question 10

Sport Management And the Sporting Pyramid Top to Bottom:

Answer 10

Corporate SPort
Sport Management/marketing (Private organisations)
Australian Olympic Committee
Volunteers (Board members, service delivery)
Sports Development (Mass Participation, Institutes of Sport)