Week 8 - Diversity

Question 1

What is the difference between age and generation?

Answer 1

Age is your age and generation is a group of people that have shared experiences that identify you and affects behavior

• Gez Z affected by pandemic

Question 2

Name generations and a few characteristics of each

Answer 2

Baby boomers - biggest consumers of traditional media
Gen X - still consumes traditional media but is also digitally savvy
Millenials - massive student debt delays major life purchases
Gen Z - smartphones, social media, hyper-connected world
Gen A - gravitating towards online learning

Question 3

What is the difference between sex and gender?

Answer 3

Sex is biological - male, female, intersex

gender is a spectrum between masculinity, femininity, or anything in between

Question 4

power distance

Answer 4

how much space there is with someone in authority over you with yourself

Question 5

masculine vs. feminine

Answer 5

masculine countries focus on power, individualism

feminine countries focus on collectivism

Question 6

uncertainty avoidance

Answer 6

how risk-averse people are in a nation

Question 7

long term vs short term orientation

Answer 7

long term culture is one that values tradition strongly

short term likes to modernize quickly –> US fits more into this

Question 8

indulgence vs. restraint

Answer 8

restraint –> conservative

indulgence –> allow ourselves to have fun