Week 6 - Low effort judgement

Question 1

Representativeness heuristics

Answer 1

making a quick judgment based on mental prototypes (someone is poor based on their outfit)

Question 2

Availability heuristics

Answer 2

base-rate information –> when making judgments, we tend to ignore prior probabilities and focus on expected similarities
law of small numbers –> people believe that small samples represent the population

Question 3

normative tactics (choosing among unfamiliar products)

Answer 3

choose one that others recommend

Question 4

variety-seeking tactics

Answer 4

satiation/boredom
optimal stimulation/sensation seekers
vicarious exploration

Question 5

price tactics

Answer 5

buy least expensive or most expensive depending on belief of quality/price

Question 6

pricing techniques used by marketers

Answer 6

coupons, price-offs, two-for-ones

Question 7

responses to dissatisfaction

Answer 7

take no action, discontinue purchasing, complain/return item, negative word of mouth

Question 8

complainer tendencies

Answer 8

younger, higher income, less brand loyal, cultural differences

Question 9

types of complainers

Answer 9

passive, voicers, irates, activits

Question 10

options for post-acquisition disposition

Answer 10

give away, trade, recycle, sell, use up, throw away, abandon, destroy