Week 8 Flashcards
What is survey research?
Nonexperimental method that uses interviews or questionnaires to assess attitudes, activities, opinions, or beliefs.
How do you collect survey data?
- Interviews with interview protocols.
2. Questionnaires.
What kind of experimental designs are appropriate for survey research?
- Cross sectional (different groups compared at same time).
2. Longitudinal (same group compared over time).
What are the steps for conducting survey research?
- Plan and design the survey research study. 2. Construct and refine the survey instrument.
- Collect the survey data.
- Enter and “clean” the data.
- Analyse the survey data.
- Interpret and report the results.
What does it mean to “clean data”?
Detecting and correcting/removing corrupt or inaccurate data from dataset.
What is a panel study?
A longitudinal study where data is collected at successive time points.
What is a trend study?
Independent random samples are taken from the general population and asked the same question over successive periods of time.
What are the different methods of administering a survey?
- Face-to-face.
- Phone.
- Internet.
- Mail.
- Group questionnaire.
What is volunteer sampling?
Non-random sampling where participants volunteer.
How do you conduct an effective interview?
- Trained interviewers.
- Background knowledge of participants.
- Cultural sensitively.
- Explain the purpose of the interview.
- Discuss confidentiality.
- Follow the protocol.
- Clarify understanding.
- Record when possible.
Explain the 12 principles of questionnaire construction.
- Write questions to match research objectives.
- Write questions that are appropriate for respondents.
- Write short, simple questions.
- Avoid loaded (emotionally charged) and leading (suggestive) questions.
- Avoid double-barrelled questions (asking two things at once).
- Avoid double negatives.
- Determine the need for closed-ended or open-ended questions.
- Create mutually exclusive and exhaustive responses for closed-ended questions.
- Consider all types of closed-ended responses.
- Use multiple items to measure complex constructs.
- Make sure questionnaires have total ease of use.
- Pilot test questionnaire until perfected.
What is a rating scale?
An ordered set of responses for closed-end questions.
What is a rating scale? (questionnaires).
An ordered set of responses for closed-end questions.
What is an anchor in a rating scale? (questionnaires).
A descriptors at points on a rating scale.
What is binary forced-choice? (questionnaires).
Two response choices for a question.
