Week 10 Flashcards
What are the 4 major qualitative research methods?
- Phenomenology.
- Ethnography.
- Case study.
- Grounded theory.
What is phenomenology?
The study of structures of consciousness as experienced from the first-person point of view. (Studying how people experience the world).
What is the primary data collected method for phenomenology?
In-depth interviews.
What is ethnography?
The systematic study of individual cultures.
What is the emic perspective in ethnography?
A member of the culture’s perspective on the culture.
What is the etic perspective in ethnography?
The researcher’s external perspective on the culture.
What are the main data collection methods used in ethnography?
- In-depth interviews.
- Observations.
- Researcher participation.
What are gatekeepers in ethnography?
Group member who controls researcher access to the group.
Define “ethnocentric”
Judgment of people in other cultures based on the standards of your own culture.
What is going native in ethnography?
Becoming so involved in the group that you loose objectivity.
What is a case study?
A detailed study of a specific subject (person, group, place, event, organization, or phenomenon).
What are the main data collection methods for case studies?
- In-depth interviews.
- Observations.
- Questionnaires.
- Archival records.
What is an intrinsic case study?
Focus is understanding an individual case, organization, or event (Does not wish to generalise or conduct further research).
What is an instrumental case study?
Focus is understanding a case (sometimes multiple) with the hopes of generalisation or theory building.
What is a collective case study?
Studying multiple cases.