Week 7 - Visual knowledge

Question 1

Introspection - Galton (1800s)

Answer 1

the examination or observation of one’s own mental and emotional processes.

• subjective to the individual
• some people are unable to form these images

Question 2

Chronometric studies

Answer 2

the amount of time between the presentation of a stimulus to an individual and his or her response to that stimulus

Question 3

Demand characteristics

Answer 3

refers to a experimental artefact where participants form an interpretation of the experiment’s purpose and adjusts their behaviour to fit that interpretation

Question 4

Visual Imagery

Segal & Fusella, 1970,-71

Answer 4

memory technique that involves constructing mental images the learning new information.

Question 5

Spatial imagery

Segal & Fusella, 1970,-71

Answer 5

mental spatial representation of the parts, location of the object or movements.

Question 6

Aphantasia

Answer 6

a condition where one does not possess a functioning mind’s eye and cannot voluntarily visualise imagery

Question 7

Eidetic imagery

Answer 7

a type of vivid mental image, not necessarily derived from an actual external event or memory

Question 8

Images & Pictures are…

Answer 8

ambiguous image, neutral and not organised

Question 9

Long term visual memory is…

Answer 9

We store mental images of an object in our memory from pieces.

This is evident when we visualise more complex memories it takes us longer to piece together.

‘image files’ of the LTM.

Question 10

Carmichael, Hogan & Walters (1932)

Answer 10

verbal label influenced what the participants observed of an unambiguous object and what the participants eventually drew.

Question 11

Paivio (1969); Paivio et al/ (1968)

Answer 11

its easier to remember imagery words than context, non-missionary words.

because you can visual & understand the word.

Question 12

Dual coding

Answer 12

remembered via two methods, visual representation and verbal label