Week 7 - Cost Behaviour and CVP Analysis Flashcards
What is cost-volume-profit (CVP) analysis?
- CVP examines the relationship between changes in activity and changes in total sales revenue, costs and profit
- It examines the nature of this relationship in the short run:
- Output is restricted to current operating capacity
- Short run profit is most influenced
What concerns CVP analysis?
- Break even point
- Sales volume and cost of sales
- Mrgin of safety
Amazon example of CVP (3)
- Amazon were deciding between two tactics for growing sales and profits
- The first approach was to invest in TV advertising and second approach was to offer free shipping on large orders
- At each stage Amazon used CVP analysis to determine whether the extra volume from liberising the free shipping offering more than offset the associated increase in shipping costs
Definitions of break even (3)
- Point where total sale revenue = total costs
- Point where total contribution margin = total fixed costs
- Point where neither a profit nor a loss is made
Two methods of break even analysis
- Numerical analysis
- Graphical
CVP Analysis assumptions (7)
- Total costs and total revenues are linear functions of output
- All other variables remain constant
- Costs can be accurately divided into their fixed & variable elements
- Analysis applies only in the relevant range
- Analysis applies only in the short run
- One product firms or a constant sales mix
- Units made = units sold
Interpret Curvilinear CVP relationships (3)
A - Cost increase as you are new and building a relationship with supplier
B - Build trust with supplier so costs start to flatten out
C - Increase in business growth will increase costs
Contribution margin/profit-volume ratio formula
Contribution / sales x 100
Break even point (BEP) in units formula
Fixed costs / contribution per unit
Volume needed to earn a target profit formula
Fixed costs + target profit / unit contribution
Formula for margin of safety
Expected sales (or budgeted sales) - break even sales / expected sales (or budgeted sales) x 100
What is margin of safety? (3)
- Margin of safety denotes the excess of budgeted (or expected) sales volume over the break-even volume of sales
- It tells us how risky out business model is; we ideally want the margin of safety to be as big as possible
- So (in other words) is the amount by which sales can drop before losses begin to be incurred
Contribution per unit formula
Contribution per unit = selling price - variable cost per unit
Formula for target profit (for certain number of units sold)
Fixed costs + target profit / unit contribution
Formula for profit that includes contribution and fixed costs
Profit = contribution - fixed costs