Week 7 (Additional methods) Flashcards
Steps in content analysis
Formulate RQ define concepts and operationalization coding schedule unit of analysis sample
Qeustions to consider in regards to codingbooks and observationschedules
which codes signifies what en what are the boundaries
are catgorues mutually exclusive or is there overlap
are categories exhaustive
advantages content analysis
often easy accesable
transparancy; high replicability
unobtrusive
lonitudinal research possible
structured observation
overt or covert
sampling plus coding in a systematic way
steps in structured observation
1 RQ difine concepts and operationalisation units of analysis observastion schedule sample
unit of analysis
the level on which you analyze your data
advantages stuctured observations
unobtrusive
not dependent on what people say about their behaviour
great for triangluation
advantages secondary data
cheap and fast
hugh quality data
often longitudinal
re-analysis
higher response rate
large sample
disadvantages secondary data
you have to deal with the variables guven
comlex data sets
no control over data quality
maybe change over years