Week 7 Flashcards
Functions of mass media by Harold Lasswell:
-Surveillance
- Transmission of social heritage
- Correlation: aligning different positions by not only portraying the diversity of opinions but also diminishing these differences to a certain extent.
Perception of media bias affects 2 features:
- The public’s trust
- The media influence
Hostile media effect:
People’s tendency to perceive neutral news as one-sided and unfair in favor of their opposing side.
Consequences hostile media effect:
- Hostile media perceptions of friendly media do reinforce partisanship
- Polarization
- More opinioned news coverage
Misinformation spread:
- Inadvertently
- Social media:
–> fact checking difficulties
–> Echo chambers and filer bubbles
Elements of effective debunking:
- Create a gap with retraction –> fill in the gap with a factual alternative
- Avoid the familiarity backfire effect –> flag the myths, don’t repeat the myths, focus on the facts
- Avoid the overkill backfire effect –> focus on the best arguments; keep it simple.
- Avoid communication barriers –> Use graphs as appropriate
- Avoid worldview backfire effect –> target the “middle majority”
Supported cause hostile media effect:
Arguments are evaluated as positive or negative based on one’s own position –> strong supporters of a position tend to see mildly favorable or neutral arguments as hostile to their position, because they are not supportive enough.
Self-identification theory
- People think about themselves and others in terms of their membership of certain groups.
- Perserve positive self-image