Week 6 Flashcards
tailoring interventions
the information provided is tailored to the problems, wishes and needs of the specific target group
implementation intentions
specifying exactly what needs to change, by formulating clear and straightforward goals
How to improve self-efficacy?
- Successful previous attempts at changing our behavior
- Low levels of stress
- People persuade us that we are capable of making the change
- Observing other people’s success in changing their behavior
intervention mapping
A protocol for systematic use of research and theory when developing interventions, to make them more evidence-based
The steps of intervention mapping + explanation
- Needs assessment –> program objectives + behavioral & environmental determinants
- Creating change objective matrices –> performance objectives & change objectives
- Identify theory-based methods and practical strategies –> how to achieve the change objectives, which determinants to target
- Programme production –> program scope, materials, protocols, documents, etc
- Adoption and implementation
- Evaluation plan –> effect evaluation (program/performance/change objectives) + process evaluation (how did the implementation go)
goal gradient effect
we increase effort as we approach rewards or goals
promotion focus
concentrating on the achievement of positive outcomes
prevention focus
the avoidance of negative outcomes
motivational approach of implementation intentions
specify WHY you want to do something, instead of only WHEN, WHERE and HOW
implementation intentions are especially useful for people who…
… who already intend to change their behavior
… but lack discipline
intention-behavior gap
having the intention to change your health behavior, but not taking any action
inclined abstainers
people who intend to change their behavior, but don’t do it
disinclined actors
people who don’t intend to perform a behavior, but do it nonetheless
action planning (implementation intentions)
WHEN and WHERE you are going to do WHAT
coping planning (implementation intentions)
specifying obstacles that might prevent you from following your intentions + making an if-then plan: “If situation X arises, I will do the following…”
2 factors that improve self-efficacy according to Ashford, Edmunds & French
- Receiving feedback on your progress
- Observing others’ progress and successes
Why are tailored interventions more effective than general ones?
- We absorb information far better when it focuses upon matters relevant to us and relevant to our own needs and wishes
- If everyone taking part in the process can be monitored individually, they can be offered personal support
what does self-efficacy determine about your behavior?
- What goals you see as achievable?
- Whether + when you start to change behavior
- The amount of effort you put in
- How much you persist in your attempt
subliminal primes
visuals in an advertisement that are shown so quickly that it is not possible to consciously see them
neuromarketing
gain direct access to the brain in order to determine people’s likes and dislikes + measure effects that consumers are unaware of
coping model
a model who’s not immediately successful at changing behavior but gradually makes progress
mastery model
a model that is instantly successful at changing their behavior
brain activation patterns
which parts of the brains are most active due to a certain stimulus
what part of the brain is activated by celeb endorsements?
memory/retrieval region –> pre-existing memories of celeb are RETRIEVED + celebs aid in ENHANCING memory for a product / brand
what part of the brain is activated by NON-celeb endorsers?
self-reflection region + executive functions (paying attention) –> consumers more easily relate to a non-celeb and picture themselves with the product
what part of the brain is activated by rational appeals
the area for logical decision making
program objective
the desired change in the final target behavior of the target group
performance objective
preparatory behaviors that the target group has to perform in order to be able to reach a program objective
change objective
what behavioral determinants should be changed by the intervention to achieve each performance objective (e.g. attitude, self-efficacy, knowledge)
parameters (intervention mapping)
conditions under which an intervention strategy (e.g. modeling) is effective or not
