Week 6 Flashcards
where the company sells its products. Choosing the right one is important as it affects sales and profits, and the resources consumed.
Market Location
Where there are no other outlets in the vicinity of the store and therefore store depends on its own pulling power and promotion to attracts customers.
FREESTANDING /ISOLATED STORE
biggest advantages is that there is no
competition around.
freestanding stores
This type of location has several advantages including no competition, low rent, often better visibility from the road, easy parking and lower property .
FREESTANDING /ISOLATED STORE
Normally located along major traffic artery:
-gas station
-fast-food & hotels on highways
-large-store formats
-convenience stores
A retail store can also be located as a part of a business district.
unplanned business centers
place of commerce in a city which developed historically as the center of trade and commerce in the city or town.
business district
can be a central, secondary or a Neighborhood business district.
business district
the main center of commerce and
trade in the city. (high land rates , intense development)
Central business District (CBD)
has been defined as “ a group of retail and other commercial establishments that is planned , developed, owned and managed as a single property”
shopping center
The basic configuration of a shopping centre is a “____” or __________.
“Mall ” or Strip centre
typically enclosed and climate controlled. A walkway is provided
in front of the stores.
Mall
is a row of stores with parking provided in the front of the stores.
strip centre
types of store location
-FREESTANDING /ISOLATED STORE
-PART OF BUSINESS DISTRICT/CENTERS
(UNPLANNED BUSINESS DISTRICTS)
-PART OF A SHOPPING CENTER
(PLANNED SHOPPING CENTERS)
two category of shopping centre
- Regional shopping centers or Mall
- Neighborhood/community/shopping centers
are the largest planned shopping centers.
Regional shopping centers or Mall
usually have a balanced mix of stores including a few grocery stores , a chemist, a verity store and a few other stores selling convenience goods to the residents of the neighborhood.
Neighborhood/community/shopping centers
Factors to be considered in selecting a shopping center
- Traffic Count
- Pedestrian Traffic Count
- Estimate Of Store Sales
- Automobile Traffic Count
a growing number of retail firms depend on drive-in traffic for their sales. Both the quantity and quality of
automotive traffic can be analyzed in the same way as pedestrian traffic.
- Automobile Traffic Count
data from a pedestrian traffic survey can give you information on whether or not the site would generate a
profitable volume for your store.
- Estimate Of Store Sales
who is to be counted; where the count should take place; and when the count should be made. In considering who is to be counted, determine what types of people should be included.
Pedestrian Traffic Count
the qualitative information gathered about the passing traffic should include counting the individuals who seem to possess the characteristics appropriate to the desired clientele,
judging their reasons for using that route, and calculating their ability to buy.
Traffic Count
