Week 6

Question 1

where the company sells its products. Choosing the right one is important as it affects sales and profits, and the resources consumed.

Answer 1

Market Location

Question 2

Where there are no other outlets in the vicinity of the store and therefore store depends on its own pulling power and promotion to attracts customers.

Answer 2

FREESTANDING /ISOLATED STORE

Question 3

biggest advantages is that there is no
competition around.

Answer 3

freestanding stores

Question 4

This type of location has several advantages including no competition, low rent, often better visibility from the road, easy parking and lower property .

Answer 4

FREESTANDING /ISOLATED STORE

Question 5

Normally located along major traffic artery:

Answer 5

-gas station
-fast-food & hotels on highways
-large-store formats
-convenience stores

Question 6

A retail store can also be located as a part of a business district.

Answer 6

unplanned business centers

Question 7

place of commerce in a city which developed historically as the center of trade and commerce in the city or town.

Answer 7

business district

Question 8

can be a central, secondary or a Neighborhood business district.

Answer 8

business district

Question 9

the main center of commerce and
trade in the city. (high land rates , intense development)

Answer 9

Central business District (CBD)

Question 10

has been defined as “ a group of retail and other commercial establishments that is planned , developed, owned and managed as a single property”

Answer 10

shopping center

Question 11

The basic configuration of a shopping centre is a “____” or __________.

Answer 11

“Mall ” or Strip centre

Question 12

typically enclosed and climate controlled. A walkway is provided
in front of the stores.

Answer 12

Mall

Question 13

is a row of stores with parking provided in the front of the stores.

Answer 13

strip centre

Question 14

types of store location

Answer 14

-FREESTANDING /ISOLATED STORE
-PART OF BUSINESS DISTRICT/CENTERS
(UNPLANNED BUSINESS DISTRICTS)
-PART OF A SHOPPING CENTER
(PLANNED SHOPPING CENTERS)

Question 16

two category of shopping centre

Answer 16

• Regional shopping centers or Mall
• Neighborhood/community/shopping centers

Question 17

are the largest planned shopping centers.

Answer 17

Regional shopping centers or Mall

Question 18

usually have a balanced mix of stores including a few grocery stores , a chemist, a verity store and a few other stores selling convenience goods to the residents of the neighborhood.

Answer 18

Neighborhood/community/shopping centers

Question 19

Factors to be considered in selecting a shopping center

Answer 19

• Traffic Count
• Pedestrian Traffic Count
• Estimate Of Store Sales
• Automobile Traffic Count

Question 20

a growing number of retail firms depend on drive-in traffic for their sales. Both the quantity and quality of
automotive traffic can be analyzed in the same way as pedestrian traffic.

Answer 20

• Automobile Traffic Count

Question 21

data from a pedestrian traffic survey can give you information on whether or not the site would generate a
profitable volume for your store.

Answer 21

• Estimate Of Store Sales

Question 22

who is to be counted; where the count should take place; and when the count should be made. In considering who is to be counted, determine what types of people should be included.

Answer 22

Pedestrian Traffic Count

Question 23

the qualitative information gathered about the passing traffic should include counting the individuals who seem to possess the characteristics appropriate to the desired clientele,
judging their reasons for using that route, and calculating their ability to buy.

Answer 23

Traffic Count