Week 4

Question 1

TYPES OF RETAILERS

Answer 1

1. Food Retailers
2. General Merchandise Retailers
3. Non-Store retail Formats

Question 2

is a place of business where consumers can purchase food and take it with them to be consumed off-premise.

Answer 2

Food Retailers

Question 3

Retail Food

Answer 3

basically food obtained through a business transaction with an organization that is not a restaurant.

Question 4

Give 4 examples of food retailers

Answer 4

• Mom and Pop Stores
• Convenience Stores
• Supermarkets
• Supercenters

Question 5

is a rural or small-town store that carries a general line of merchandise.

Answer 5

General Merchandise Retailers

Question 6

It carries a broad selection of merchandise, sometimes in a small space, where people from the town and surrounding rural areas come to purchase all their general goods.

Answer 6

General Merchandise Retailers

Question 7

give 7 examples of General Merchandise Retailers

Answer 7

• Department Stores
• Specialty Stores
• Discount Stores
• Category Specialists
• Off-Price Retailers
• Warehouse Clubs
• Home Improvement Centers

Question 8

is a form of retailing in which a firm sells its products without a physical retail store/space.

Answer 8

Non-Store Retail Formats

Question 9

give 5 examples of Non-Store Retail Formats

Answer 9

• Electronic Retailing
• Catalog and Direct Mail
• Direct Selling
• Television Home Shopping
• Vending Machines

Question 10

SERVICE RETAILERS CHARACTERISTICS

Answer 10

1. Intangibility
2. Simultaneous Production and Delivery
3. Perishability
4. Inconsistency of the offering

Question 11

• Inability to be perceived by the sense of touch
• Problems in Evaluating Service Quality
• Performance of Service Provider

Answer 11

intangibility

Question 12

• Service products are consumed at the same time they are being produced.
• Importance of Service Provider

Answer 12

Simultaneous Production and Delivery

Question 13

• The quality of a food, beverage or another product that makes it expire or spoil quickly.
• No inventory, Must Fill Capacity

Answer 13

Perishability

Question 14

• Service quality is often inconsistent.
  This is because service personnel have different capabilities, which vary in performance from day to day.

Answer 14

Inconsistency of the Offering

Question 15

types of retail ownership

Answer 15

• Independent Retail
• Corporate Chain
• Franchise

Question 16

are businesses that operate with a single retail outlet, or are structured as a small chain with no more than three locations.

Answer 16

independent retail

Question 17

stores of this type are individually owned, owned by a family, or owned by two partners.

Answer 17

independent retail

Question 18

appear to be strongest in the food, drug, shoe, variety, and clothing
industries.

Answer 18

corporate chain

Question 19

Managed chain stores have a number of advantages over_________________.

Answer 19

independently managed stores.

Question 20

is a method of distributing products or services involving a franchisor

Answer 20

Franchise

Question 21

who establishes the brand’s trademark or trade name and a business system,

Answer 21

franchisor

Question 22

who pays a royalty and often an initial fee for the right to do business under the franchisor’s name and system.

Answer 22

franchisee