Week 2 Flashcards
is a business that sells products and/or services to consumers for personal or family use.
Retailing
a person or organization that buys goods or services from a store or business.
Customer
buys products with the objective of selling
them later at a high price.
Reseller
is the path used to get a product from the manufacturer or creator to the end user.
Distribution Channel
It is how the customer gets their product after purchase, which often include intermediaries.
Distribution channel
Four distribution channel
- Manufacturing
- Wholesaler
- Retailer
- Consumer
is the creation or production of goods with the help of equipment, labor, machines, tools, and chemical or biological processing or formulation.
Manufacturing
A person or company that sells large
quantities of goods, often at low prices, to retailers.
Wholesaler
A person or business that sells goods to the public in small quantities for immediate use or consumption.
Retailer
A person who buys a product or service for
personal or family use.
consumer
Types of Distribution Channels
- Direct
- Indirect
- Hybrid
allows the consumer to make purchases from the manufacturer.
direct
may mean lower costs for consumers because they are buying directly from the
manufacturer.
direct
allows the consumer to buy the goods from a wholesaler or retailer.
indirect
are typical for goods that are sold in traditional brick-and-mortar stores.
indirect
