Week 5: Principles of Communication Flashcards
The transmission of information, thoughts and feelings through speaking, writing, reading, and signals like body language,
COMMUNICATION
Poor Communication can result in:
MISUNDERSTOOD PROJECT GOALS
UNEXPECTED STAKEHOLDER REACTIONS AND TIME-CONSUMING RESPONSES
THE ALIENATION OF KEY STAKEHOLDERS
A LACK, OR LOSS, OF RESPECT, TRUST, AND CONFIDENCE
THE NEED TO MANAGE FROM A REACTIVE POSITION
Extends the simple idea of the transmission of information to require that the transmitted content is received and understood by someone in the way it was intended.
EFFECTIVE COMMUNICATION
The benefits of effective communication are:
INCREASED UNDERSTANDING OF PROJECT GOALS
MITIGATION OF PROJECT RISKS AND DELIVERY OF BAD NEWS IF / WHEN RISK OCCUR.
ADDITIONAL BUY - IN OF KEY STAKEHOLDERS.
A GAIN IN TRUST AND CONFIDENCE - BUILD CREDIBILITY,
THE BENEFIT OF MANAGING FROM A PROACTIVE POSITION.
Basic communication theory.
PEOPLE INVOLVED
TRANSMISSION
THOUGHTS
People involved
SENDER
RECEIVER
FEEDBACK LOOP
Transimission
MESSAGE SENT - MEDIUM - FEEDBACK MESSAGE
Receiver’s /Sender’s Thoughts
FILTERING
PACKAGING
PATTERNS
Channel of Communication: The answer to these 2 questions help the sender determine the method of communication.
WHO ARE WE SENDING THE MESSAGE TO?
WHAT IS THE NATURE OF THE MESSAGE WE ARE SENDING?
Information richness of communication channels.
LOW CHANNEL RICHNESS
FORMAL REPORTS BULLETINS
MEMOS, LETTERS
PRERECORDED SPEECHES
EMAIL
ONLINE DISCUSSION GROUPS, GROUPWARE
VOICE MAIL
LIVE SPEECHES
TELEPHONE CONVERSATIONS
VIDEO CONFERENCES
FACE-TO-FACE CONVERSATIONS
HIGH CHANNEL RICHNESS
Communication type:
INTERACTIVE COMMUNICATION
PULL MARKETING - COMMUNICATION
PUSH MARKETING - COMMUNICATION
Interactive Communication
BETWEEN TWO OR MORE PARTIES; A RESPONSE IS REQUIRED.
THE MOST EFFECTIVE METHOD, AS THE INTENT OF THE MESSAGE CAN BE CONFIRMED AND CLARIFIED IN THE MOMENT.
USED TO CONVEY SENSITIVE AND / OR URGENT INFORMATION, CRITIC, DECISIONS AND TOUGH NEGOTIATIONS.
TWO-WAY COMMUNICATION THAT OCCURS IN REAL TIME
Pull Marketing - Communication
USED FOR LARGE COMPLEX INFORMATION PACKAGES OR LARGE AUDIENCES.
BEST USED FOR GENERAL INFORMATION
STAKEHOLDERS ACCESS INFORMATION IN THEIR OWN TIME.
MESSAGES ARE NOT URGENT, NOT TIME-SENSITIVE, AND WILL NOT AFFECT THE PROJECT.
ONE-WAY COMMUNICATION, AND IT DOES NOT OCCUR IN REAL TIME.
Push Marketing - Communication
DISTRIBUTED DIRECTLY TO SPECIFIC STAKEHOLDERS.
USEFUL FOR TIME SENSITIVE INFORMATION, WHEN AN URGENT RESPONSE IS NOT REQUIRED.
THIS METHOD DOES NOT ENSURE THAT THE MESSAGE REACHED THE AUDIENCE OR WAS UNDERSTOOD AS INTENDED.
THIS COMMUNICATION DOES NOT OCCUR IN REAL TIME.
Modes of communication can be:
VISUAL
VERBAL
NONVERBAL
