Week 4: Stakeholder Mapping Flashcards
Step 2: Analyze Process Steps
INITIAL CLASSIFICATION
GATHERING INFORMATION
FURTHER ANALYSIS
Further Analysis
MAPPING EXERCISE
Power and Interest Matrix
GRID MODEL
Grid Model (Power & Interest Matrix)
Y-AXIS - POWER (LOW-MEDIUM-HIGH)
X-AXIS - INTEREST (LOW-MEDIUM-HIGH)
KEEP SATISFIED (Y:X, HIGH-LOW)
MANAGE CLOSELY (Y:X, HIGH:HIGH)
KEEP INFORMED (Y:X; LOW:HIGH)
MONITOR (Y:X, LOW:LOW)
Keep satisfied (High:Low)
FOCUSED ATTENTION
CLEAR & CONCISE
BE DILIGENT, CONSISTENT
IF POSITIVE - DRAW ON IT
FATAL IF OVERLOOKED
Manage closely (High:High)
MOST EFFORT HERE
DIRECT PM MANAGEMENT
RESPOND QUICKLY
CLEAR PLAN
YOU NEED THEIR BUY-IN
Keep informed (Low:High)
ADVISE ON PROGRESS
COMMUNICATE CHANGES
INFORM ON KEY DECISIONS
EASY TO SPEND TIME HERE
… DO NOT
THEY CAN HELP YOU
Monitor (Low:Low)
COMMUNICATE AS NEEDED
DELEGATE COMMUNICATION
MONITOR FOR STATUS CHANGE
LEAST EFFORT
DANGEROUS IF MISJUDGED
Salience model - Venn Diagram
POWER - DORMANT
LEGITIMACY -DISCRETIONARY
URGENCY -DEMANDING
Power + Urgency
DORMANT + DEMANDING = DANGEROUS
Power + Legitmacy
DORMANT + DISCRETIONARY = DOMINANT
URGENCY + LEGITIMACY
DEMANDING + DISCRETIONARY = DEPENDENT
POWER + LEGITIMACY + URGENCY
DORMANT + DISCRETIONARY + DEMANDING = DEFINITIVE
Salience model stakeholder groups
DEFINITIVE
DOMINANT
DEPENDENT
DANGEROUS
POWER - DORMANT
LEGITIMACY - DISCRETIONARY
URGENCY - DEMANDING
Salience model in relation to Grid Model
KEEP SATISFIED
DANGEROUS
MANAGE CLOSELY
DEFINITIVE
DEPENDENT
KEEP INFORMED
DOMINANT
DEMANDING
MONITOR
DORMANT
DISCRETIONARY
Monitor (Dormant , Discretionary)
LEAST EFFORT
WATCH IN CASE THEY BECOME MORE INFLUENTIAL ON THE PROJECT
TRACK STATUS AND IDENTIFY CHANGES
Keep informed (Dominant, Demanding)
KEEP THE DOMINANT STAKEHOLDERS WELL INFORMED. REMEMBER THESE PEOPLE HAVE POWER AND LEGITIMACY
KEEPING DEMANDING STAKEHOLDERS INFORMED IS A SELF-PRESERVATION EXERCISE. IF THEY KNOW WHAT IS GOING ON, THEY MIGHT BE LESS INCLINED TO DEMAND UPDATES FROM YOU.
Keep satisfied ( Dangerous)
DANGEROUS STAKEHOLDERS COULD BE A THREAT TO THE PROJECT. BE PROACTIVE, PROVIDE RELEVANT INFO.
Manage closely ( Definitive, Dependent)
DEFINITIVE STAKEHOLDERS NEED TO BE MANAGED CLOSELY, ALTHOUGH DEPENDENT STAKEHOLDERS LACK POWER, THEY CAN FORM COALITIONS WITH OUTER STAKEHOLDERS AND ACHIEVE POWER IN THIS WAY.
