Week 5 - Jiu Jitsu Model Flashcards
What is jiu jitsu model and what does it try to do?
tries to resonate with people’s other underlying beliefs like their care for their loved ones to redirect them to a behaviour change instead of directly addressing their beliefs about their attitude roots
What does the ‘Deficit Model’ of science communication assume?
that public misunderstandings of scientific concepts are primarily due to a lack of knowledge among the general public → can be helped by sharing education → make the language clear and digestible
What is explication and how is it related to this week?
act of analyzing and explaining something in detail, often with the goal of making it clearer or easier to understand. Related to deficit model of science communication
Describe the theoretical iceberg of jiu jitsu
1) Top = Counterscientific ‘surface attitudes’ → observable behaviour. For example: anti-vaccination, anti-masks
2) Bottom = ’Attitude roots’ → the underlying reasons behind these surface attitudes. For example: ideologies, conspiratorial ideation, fears and phobias
What do attitude roots include?
Ideologies, values, worldviews, fears and phobias (trauma), conspirational ideation
Elaborate on the attitude root: ideologies, values and worldviews
Example = system justification tendencies. Likely to reject science because it doesn’t maintain the status quo
Elaborate on the attitude root: fears and phobias (trauma)
Example = phobia of injection and blood. Likely to reject science as a way to avoid their phobias
Elaborate on the attitude root: conspiratorial ideation
Example: believing that the government or groups are conspiring to execute destruction. LIkely to reject because they think scientific findings are fabricated
What is shadow-boxing
landing heavy blows on one’s beliefs or fears (aka shadows) and then wonder why the other person is not convinced
How can one address motivated rejection of science?
By emphasizing the importance of addressing it, highlighting the science’s widespread prevalence and significant implications for societal progress