Week 4 - RAAT

Question 1

What are distal variables; give examples

Answer 1

They form different types of beliefs used to predict intention. They are created out of experience and thinking, specifically personality, demographics, culture and exposure to media

Question 2

What are the 3 types of beliefs and what do they lead to?

Answer 2

1) Behavioural beliefs, leads to attitude
2) Normative beliefs, leads to social/perceived norms
3) Efficacy beliefs, leads to self-efficacy

Question 3

What are the 3 types of variables that predict intention?

Answer 3

Attitude, self-efficacy and social/perceived norms

Question 4

What is attitude and what are the 2 of its sub-types?

Answer 4

The extent to which you believe that engaging in the behaviour would be:
1) pleasant (experiential attitude)
2) beneficial (instrumental attitude)

Question 5

What are social norms and what are its 2 sub-types?

Answer 5

The extent to which you believe that others:
1) would approve of you engaging in the behaviour (injunctive norm)
2) engage in the behaviour (descriptive norm)

Question 6

What is self-efficacy and what are its 2 sub-types?

Answer 6

The extent to which you believe that you:
1) could engage in the behaviour (capacity)
2) have control over whether or not to engage in the behaviour (autonomy)

Question 7

What is included in the set of predictors of behaviour?

Answer 7

Skills, Intention and Environmental constraint

Question 8

What type of approach does RAAT model take?

Answer 8

Belief-centered approach

Question 9

What is RAAT model and why is it unique?

Answer 9

It is a static model that helps u predict BOTH the current and future behaviour identified from a set of predictors of behaviour (aka RAA variables)

Question 10

What does the theory of reasoned action suggest? (TRA)

Answer 10

Behaviour is determined by behavioural intentions, which are influenced by attitudes and subjective norms

Question 11

What does the theory of planned behaviour suggest?

Answer 11

It incorporates perceived behaviour control as an additional factor in predicting both intention and behaviour

Question 12

How did adding the theory of planned behaviour help TRA?

Answer 12

It extended the theory by adding perceived behavioural control. It considers situations where behaviour is not purely volitional and depends on external and internal factors

Question 13

What are the 2 models that made up RAAT?

Answer 13

Theory of planned behaviour and theory of reasoned action (TRA)

Question 14

What are the methodological limitations of RAAT?

Answer 14

Reliance on self-reported measures of behaviour and decrease in predictive ability over long follow-up periods

Question 15

What is TRA useful in? Give 2 examples

Answer 15

1) in identifying the reasons for actions and what can change one’s attitude towards the behaviour
2) profiling both the primary and secondary audience

Question 16

What does new theory of social norms suggest?

Answer 16

People conform to social norms as an automatic response, not much thinking

Question 17

What is Key influentials roadmap and what does it relate to?

Answer 17

It involves mapping stakeholders whose opinions matter in the eyes of the primary audience. It is related to social norms theory

Question 18

What is ideation theory and what does it suggest?

Answer 18

introducing new ways of thinking and spreading these ideas through social interactions within culturally similar communities. It can shape ideational elements like attitudes and self-efficacy.

Essentially, individual and community behaviors are shaped by their social environments highlighting the importance of social context!