WEEK 5 AND 6

Question 1

Analyzing marketing opportunity → Selecting target
markets → Designing marketing strategies → planning
marketing program → Organizing, Implementing, and
controlling the making effort

Answer 1

THE PROCESS OF MARKETING

Question 2

A comprehensive study of a specific market
within an industry, including an examination of
its various components, such as market size,
key success factors, distribution channels,
target audience, profitability and growth rate,
and market trends.

Answer 2

MARKET ANALYSIS

Question 3

MARKET ANALYSIS TYPES

Answer 3

1. INDUSTRY OVERVIEW
2. DEFINE TARGET MARKET
3. COMPETITION

Question 4

● A document that a business uses to execute a
marketing strategy.

Answer 4

MARKETING PLANNING

Question 5

Turning marketing plan into reality
● MARKETING IMPLEMENTATION PLAN – Details
the steps required to execute marketing strategy

Answer 5

MARKETING IMPLEMENTATION

Question 6

Refers to the measurement of the company’s
marketing performance in terms of the sales
revenue generated, market share captured, and
profit earned

Answer 6

MARKETING CONTROL

Question 7

plans which are
determined for one year for the control of
operational activities through the successful
implementation of management by
objectives is termed as annual plan control.

Answer 7

Annual Plan Control

Question 8

a tool for helping the
marketing executives to determine whether
any current marketing activities should be
eliminated, added or altered in scale.

Answer 8

Profitability Control

Question 9

The management and
the marketers are regularly involved in
finding out ways to improve the task
performance in the organization.

Answer 9

Efficiency Control

Question 10

the task of marketing to
ensure that the company’s marketing
objectives, strategies and systems are
optimally adapted to the current and
forecasted marketing environment

Answer 10

Strategic Control