WEEK 4 Flashcards
1
Q
➢ Advertise and market your product
➢ Let potential customers know that you are
selling
A
PROMOTION
2
Q
➢ “_____” and “________”
A
“AWARE” and ”PERSUADE”
3
Q
This mode of promotion is usually paid
with little or no personal message.
A
ADVERTISING
4
Q
Short term strategic activities which
aim to encourage a surge in sales.
A
SALES PROMOTION
5
Q
Targets specific influential
potential users through telemarketing, customized letters,
emails, and text messages.
A
DIRECT MARKETING
6
Q
Increase positive
mention of the product or brand
A
PUBLIC RELATIONS & SPONSORSHIP
7
Q
Connects company representatives
with the consumer.
A
PERSONAL SELLING
