WEEK 3 Flashcards
➢ Refers to the point of sales
➢ Mantra for success
PLACE
➢ “Distribution mix”
➢ Main concern of this area is to ensure the timely
delivery of various products to it ultimate
consumers at the right time and place through
various distribution channels.
PLACE MIX
➢ Path that a product takes before sold to the
consumers
DISTRIBUTION CHANNEL
doesn’t involve the inclusion of an
intermediary
Direct Channel
- involves a middleman/intermediary to
sell its product to the end customer,
Indirect Channel
(Manufacturer to retailer to
customer )
One-level channel
(Manufacturer to
Wholesaler to Retailer to Customer)
Two-Level Channel
l (Manufacturer to Agent to
Wholesaler to Retailer to Customer):
Three-Level Channel
- use a combination of direct
and indirect selling.
Dual distribution
- allows the consumer to
send a product to the producer.
Reverse channels
individuals that sell products
to a firm or another vendor
Marketing Intermediaries
those engaged from buying bulk
products mostly from producers
WHOLESALERS
Selling goods directly to consumers
for their personal, non- business use.
RETAILERS
Selling bulk products to other
businesses and vendors.
DISTRIBUTORS
represent a company to convince
buyers to purchase their products
AGENTS
