Week 5 Flashcards
Demand
True buying intentions of consumers (Not wants)
Law of demand
As a product becomes more expensive, ppl are willing to buy less of it, caused by Income & substitution effect
Income effect
When price increase, demand to purchase decrease due to consumer’s purchasing power decreasing.
Substitution effect
When price of 1 good increases, other similar products become relatively cheaper.
Demand schedule
Table showing the quantity demanded by consumers for a good
Non-price factor causing a shift in demand
Level of disposable income, price of substitutes, tastes & preferences, consumer expectations & demographic factor
Increase in price
Causes contraction of quantity demanded (line moves down the curve)
Decrease in price
Causes expansion of quantity demanded (line moves up the curve)
Non-price factor
Causes increase/decrease in demand (demand curve shifts)
Price mechanism
Used to allocate & reallocate resources