PED Flashcards
Price Elasticity of Demand
Measures the responsiveness of demand to a change in price.
It helps entrepreneurs see the effect on their total revenue.
Elastic PED
Quantity demanded Is highly price-sensitive
When %change in Qd > %change in price
Has stronger law of demand (>1)
Inelastic PED
quantity demanded isn’t price-sensitive
When %change in Qd < %change in price
Has weaker law of demand (<1)
Total revenue link
PED helps firms predit what happens to demand when price changes.
When demand is inelastic prices rise.
When demand is elastic prices fall.
Determinants of PED
Substitutes availability, Time, Luxury/Necessity, Proportion of income spent, Market definition
Substitutes availability
A product with more substitutes has greater PED
Time
Demand for a product becomes becomes more price elastic over time since consumers now have time to adjust
Luxury/necessity
Wants are more price elastic, needs are more price inelastic
Proportion of income spent
Expensive goods are most price elastic since a % price increase takes up a larger portion of your income.
Market Definition
When a market is defined more broadly it seems more price inelastic.