Week 4: Priming

Question 1

How long the priming effect lasts for depends on

Answer 1

1. Frequency of activation (more, greater effect): LENGTH & PROPORTION EFFECT
2. Recency of activation (more): DELAY EFFECT
3. Ambiguity of target (more)

Question 2

For goal prime, whats the diff when it comes to post- priming delay

Answer 2

Activation strengthens when delay

When goal is used again (eg cravings fulfilled), activation is reduced

Question 3

If priming doesn’t relate to situation at all, does priming still work

Answer 3

NO!

Question 4

Assimilation effect & contrast effect means

Answer 4

Assimilation: Response consistent with concept being primed
Contrast: response inconsistent with/ against concept being primed

Question 5

Under what circumstances will assimilation/ contrast effect he achieved

Answer 5

Contrast effect:

• Priming procedure is recalled & blatant (vs subtle)
• prime is supraliminal, extreme, disfluent
• prime- target relation where dissimilarities salient
• target is well defined/ not AMA big house
• processing style is local processing, need high amounts of processing & dissimilarity focus