week 4: emotion

Question 1

difference affect-evaluation and affect-regulation

Answer 1

evaluating environment
regulate your emotion/changing things around

Question 2

differences in affect

Answer 2

affect is umbrella term, not + or

attitudes: belief about something
emotions: short-lived
moods: long-term

Question 3

what are emotions?

Answer 3

1. changes in your body
2. expressions in the face
3. specific thoughts
4. feelings/ subjective experience
5. action

Question 4

overall alignment theories about emotion

Answer 4

emotions regulate and coordinate body functions and cognition function to better deal with the environment

Question 5

appraisal theory

Answer 5

• emotion is outcome of evaluation
• emotion as a process
• certain appraisals lead to certain emotion (awesome grade –> pride) –> buy status product

emotion eliciting event —(moderator= goal)—> appraisal –> emotion –> behavior

Question 6

sensations elicit emotions

Answer 6

touch creates cuteness
able to smell toxics
experience disgust from fear sweat from others
- affective forecasting: only thinking about sensory experience elicited expected emotions –> drives consumer choices

Question 7

memory and emotions

Answer 7

emotion congruence:
- retrieval: recall info better that is congruent with better mood
- encoding: we learn better if it is congruent with our emotion

Question 8

emotions & attention and info-seeking

Answer 8

more intense –> more relevant –> more attention

specific effects
- surprise –> more attention
- also for anxiety
- positive moods –> more wider attention

Question 9

emotions and judgement

Answer 9

• emotions themselves we use as info
• if I am happy and want cookie –>start liking the cookie
• people misattribute their feelings to other objects (effect disappear when you mention)

Question 10

differente incidental and integral emotion

Answer 10

1. incidental: sources unrelated
   - feelings at the time of decision nor relevant for decides
   - if you make people aware of it, its gone
2. integral
   - feelings arise from a decision at hand
   it is the cookie that makes you happy
   - if you make people aware if it, it stays

Question 11

immediate vs. expected emotions

Answer 11

immediate emotions –> decision –> expected consequences –> expected emotions

• we know beforehand what type of emotion we will have, this influence our behavior
• how you currently feel, how you will feel

Question 12

dual process theory

Answer 12

type 1: intuitive: fast
type 2: reflective: slow: will power and self-control

Question 13

self control

Answer 13

process of resolving conflict between two (or more) competing goals, that are often short-term vs. long-term in nature

Question 14

extended process model of self-control

Answer 14

1. identification: desire –> perceive desire –> evaluate desire –> activate regulation or temptation
2. selection: regulate temptation –> perceive possible strategies –> evaluate possible strategies –> activate use of strategies
3. implementation: use of strategies –> perceive possible tactics –> evaluate possible tactics –> use of specific-tactic

(world, perception, valuation, action)

Question 15

identification stage of self-control

Answer 15

desire to relaxe –> activate (self-control is triggered) –> make plan –> follow to not relate
- if it doesn’t work, you start again

Question 16

strategies for selection (can be towards health goal or remove from unhealthy goal)

Answer 16

1. cognitive change: change the way you think about it
2. response modulation: changing one’s experiential, behavioral or physical response
3. situational strategies: change environment
   - situational selection: changing from one environment to another
   - situational modification: altering some aspects of the environment
4. attentional deployment: changing focus of one’s attention

Question 17

few self-regulatory strategies when unpleasant activity

Answer 17

• focus on +
• think of near finish
• task enrichment
• superes
• distract
• substance
• social support
• self-talk

Question 18

implementation stage of self-control

Answer 18

• goal-oriented: based on approach, to get to your behavior
  -temptation-orinted: prevent to being with your temptation
• 5 strategies
  In total: 10 combination schema

Question 19

monitoring and adjustment stage

Answer 19

knowing when to stop, continue or with tactic

Question 20

poly-regulation

Answer 20

use more than one approach to regulate a temptation

Question 21

temptation bundling

Answer 21

bundle ‘want’ experiences (music) with valuable ‘should’ behaviors (sport)

Question 22

regulatory flexibility

Answer 22

ability to implement regulatory strategies and/or tactics in accordings with contextual demans
- don’t be so black and white/ all or nothing mentality