Week 4: Cognition & Emotions: Attitudes Flashcards
Are general positive or negative evaluations of objects.
Attitudes
Are enduring beliefs about important aspects of life that go beyond specific situations.
Values
Attitudes VS Values
Attitudes: Concrete & specific
Values: Abstract & generalized
Help us make quick decisions without analyzing every detail.
Attitudes
They give us an overall impression of whether we like an object or not.
Attitudes
They help us come up with fast answers to complex questions.
Attitudes
Ideally help us to approach positive outcomes or to avoid negative outcomes.
Attitudes
Functions of Attitudes
1) Utilitarian: approach positive, avoid negative
2) Symbolic: affirm values, express social identity, affirm values
3) Practical: help us make quick decisions
Sources of Attitudes
1) Mere exposure
2) Learning
3) Culture
4) Stereotypes
The more often people are exposed to an object or subject, the more they like it.
When you see, hear, or otherwise perceive something repeatedly, then it is easier for us to process the information.
People prefer the familiar over the unfamiliar.
Limitations: Only effective for initially neutral or positive stimuli.
Mere Exposure
Are beliefs about groups which can be positive or negative and accurate or inaccurate.
Stereotypes
Plays a significant role in shaping our attitudes, particularly through concepts like independent and interdependent self.
Culture
Source of Attitude that can be shaped by rewards and punishments associated with stimuli.
Learning
They help us organise knowledge in an efficient way that saves time and eff ort in making complex decisions and judgement.
Attitudes
A good example of attitudes resulting in potentially bad or even dangerous outcomes.
It is a negative eff ect of prejudgment of a group and its individual members.
Predjudice
A particularly problematic phenomenon closely related to prejudice
Stigmatization and Stigma by Association
A tendency for people to devalue someone because of their association with a stigmatised individual.
Stigma by Association
People’s interpretations of events around them
Appraisals
Negative stereotypes applied to individuals, often leading to discrimination.
Stigma
Are experiences like hearing voices, for instance, or sometimes seeing things that other people can’t see.
And these experiences are actually common and present to different degrees throughout the general population.
Psychotic Experiences