Week 3: Visual Hierarchy Flashcards
Briefing
Helps situate the company and look how and what it is in comparison to its competitors
Mood board
Physical or digital collages representative of the company’s values and final design’s style
What can be included in a mood board?
- Images
- Visual metaphors
- Words
- Fonts
- Textures
- Explanations
Sketches
Rough drawings used by designers for planning and productivity
Hierarchy
Order of importance
When did the practice of branding begin?
Ancient Egyptians who branded livestock to claim ownership
Brand-mark
Came to mean a trademark or brand
Brand elements
Made up of a lot of different elements that the public comes to associate closely with a company
What is branding?
The process though which you make decisions about your brand experience then take steps to link them to your business for users
What can form branding?
- Letterforms / Acryonms
2. Wordmark / Logotype
Branding classifications
- Iconic/Symbolic
- Logotype
- Combination marks
Logotype / Word mark
Incorporates your company or brand name into a uniquely style type font treatment
- NEEDS to be scalable
Bauhaus
- International style
- Radical functionalism
- Simplicity and effectiveness
