Week 1: Ideation/Sketching/Brainstorming/Branding

Question 1

What is the Design Process?

Answer 1

A mix of intuitive and deliberate actions

Question 2

Design Thinking

Answer 2

A concept that refers to the processes of ideation, research, prototyping and user interaction

Question 3

Steps in the Design Process

Answer 3

1. Defining the problem
2. Getting ideas
3. Creating form

Question 4

Defining the problem includes…

Answer 4

Brainstorming, mind mapping, interviewing, brand matrix

Question 5

Getting ideas includes…

Answer 5

Visual brain dump, action verbs, forced connections, co-design

Question 6

Creating form includes…

Answer 6

Reconstruction, mock-ups, alternative grids

Question 7

Interviewing

Answer 7

Designers talk to clients and other stakeholders to learn more about people’s perceived wants and needs

Question 8

Mind mapping

Answer 8

Designers user associative diagrams to quickly organize possible directions of a project

Question 9

Brand matrix

Answer 9

A diagram that shows relationships among different companies, brands, products, and/or organizations

Question 10

Brainstorming

Answer 10

Encouraging people to come up with thoughts and ideas, no matter how ridiculous they are, using rapid-fire questions

Question 11

Action verbs

Answer 11

A fun way to quickly produce visual concepts is to apply action verbs to a basic visual idea (eg. stretch out a house)

Question 12

Visual brain dumping

Answer 12

Designers create various typographic and visual treatments of an idea

Question 13

Collaboration

Answer 13

Sharing your ideas with a different team of designers

Question 14

Mock-ups

Answer 14

Making visual mock-ups showing how concepts could be applied IRL helps make it concrete for clients and stakeholders

Question 15

Co-design

Answer 15

Allowing users in the creative process by receiving input

Question 16

How to define problems

Answer 16

Begin by promoting quick and cheap ideas, then narrow down those most likely to succeed

Question 17

Methods that help designers generate core concepts…

Answer 17

Brainstorming, mind mapping

Question 18

Methods that seek to illuminate the problem by asking what users want or what has been done before…

Answer 18

Interviewing, focus groups, brand mapping

Question 19

How to brainstorm in a group?

Answer 19

1. Appoint a moderator who writes everything down and puts ideas into categories
2. State the topic
3. Write down everything, even the dumb stuff
4. Establish a time limit
5. Follow up by ranking ideas at the end and/or assign action steps to members of the group

Question 20

Types of interviews

Answer 20

1. Ethnography
2. Field research
3. One-on-one interviewing

Question 21

Ethnography

Answer 21

The practice of gathering data through observations, interviews, and questionnaires

Question 22

Field research

Answer 22

Going out into the participants’ environment, observing them, asking them questions, and getting to know their concerns and passions

Question 23

One-on-one interviewing

Answer 23

A basic form of field research

Question 24

How to conduct an interview?

Answer 24

1. Find the right people, generally those at the extreme end of the spectrum
2. Prepare (bring a camera)
3. What the heck? Look for moments when people are doing things differently from what they say they are doing
4. Be open, put yourselves in their shoes
5. Silence is okay, patience can led to a great nugget of insight

Question 25

Dr. Diane Gromola did what prior to teaching this class?

Answer 25

1. VR for chronic pain research

2. Online COVID vaccine appts

Question 26

Branding

Answer 26

A logo is a graphic mark for a corporation to identify themselves

Question 27

Corporate Identity

Answer 27

Overall image of a corporation in the eyes of the public