Week 2 Flashcards
What did humans use earliest writing for?
Early accounting with number of cows, sheep etc.
How is information structured in early grids?
Structured into vertical and horizontal grid zones
Cuneiform
Contain phonetic + syllabic elements which provided a flexible way of communication
What did cuneiform do?
Led to marked improvements in agricultural production, amulets and medicine, legal systems, scientific advancement, and other methods required for civilization
Egyptian Hieroglyphs
Represented objects, words, syllables, or ideas. Evolved and depended on the technology of craving into stone or writing with a brush or stylus
Rebus
Combining images and letterform together
What did Gutenberg’s moveable Type need to function?
- Metal type (metallurgy)
- Ink
- Wine press
Why was Gutenberg’s invention important?
- Radically reduced the time it took human scribes to copy text from the bible
- Reduced the more common human errors of copying text by hand
- Could make many reliable and accurate copies of information
- Less expensive books
- Faster news
How was a font size determined?
By the entire piece of metal, not just the size of the actual letter itself
Point size
Different fonts specified exactly the same point size won’t look the same
What did scholars believe about serifs?
Serifs were initially used to enhance legibility of type carved into stone
Typeface
The design of the alphabet, the shape of the letters that make up the type style
Font
Typeface in one size
Affective aspects of typefaces
Evoke emotion/affects, mood depends on the response of the user
Kerning
Adjusting the space between individual letter to achieve the best readability and balance in a word
