WEEK 3 SUPPLY OF COSTUMERS Flashcards
What are the main elements of supply of costumers
- marketing
- ticketing
- queuing
- transport
Costumer in a festival and concert
audience
Costumer in a sports event
Spectators
Costumer in an Exhibition
Visitor
Costumer in Conferences & Congresses
Delegates
Costumer in Corporate events
sponsors and clients
Logistics Marketing
what?
responsible for getting costumers to the event
this affects in:numbers (how many), geography (where they come from), transportation, expectations
Ticketing
info
- number of ticket
- name of event
- date and time
- price and level of the ticket (early bird)
- seat n./ area
- disclaimers,
- event info/ warnings
- souvenir aspect of the ticket
- contact info
- security against fraud
- colour scheme an suitable for download
Ticketing distribution
outlets
letter agreement with vendors
methods of payment
shcedule
distribution -> how
numbered and inventoried
Collection of tickets
- at gates and transfer to pass-out
- experience of collectors and time schedule
- complementary ticekts entrance if needed
- security cash and personnel
- disposal of tickets
Reconciliation
number of tickets with revenue
Ticketing audeting
how many sold how many you have
we need to know that to know the different kind of tickets: to prvide the services need for everyone
Queing
nobody likes queue
first and last expirience for the costumer
outside & inside matters: perce
line : time for waiting in the floor
Factors to consider in queing
- bottlenecks
- personal greeters,crowd &ticket controllers (allocated)
- signage/time signage
- when and where will the queues form?
- perceived waiting time
- first aid and security
- barricades
transportation
method and timing of arrival, public or private
dump & trickle
dump: all at once
trickle: separate
