Week 3 - Strategy and tactics of integrative negotiation Flashcards
Overview of the integrative negotiation process
- Create a free flow of information
- Attempt to understand the other negotiator’s real needs and objectives
- Emphasize the commonalities between the parties and minimize the differences
- Search for solutions that meet the needs and objectives of both sides
Recognize integrative situations
- The negotiation includes more than one issue
- It is possible to add more issues to the mix
- The negotiation is likely to recur over time
- The parties have varying preferences across the issues (negotiator’s must attempt to probe below the surface and discover underlying needs)
Key steps in the integrative negotiation process - claiming value
When a negotiator carves out their share of finite resources that are being negotiated (distributive approach)
Creating value
When parties with conflicting yet compatible interests trade low-priority issues
Pareto efficiency
Find the point where there is “no agreement that would make any party better off without decreasing the outcomes to any other party
Pareto efficiency occurs when an economy is most efficiently allocating its goods. At this point, no further changes to the economy can be made without one party benefiting and one party becoming worse off.
Negotiator’s dilemma
Tension between engaging in competitive and cooperative behaviour in a negotiation
“No matter how much creative problem solving enlarges the pie, it must still be divided; value that has been created must still be claimed”
People try to create, but ultimately needs to claim as well
Interests
The underlying concerns, needs, desires, or fears that motivate a negotiator
Substantive interests
Relate to key issues in the negotiation
monetary or the key issues of the deal (paying for a product etc.)
Process interests
Related to the way a dispute is settled
Where do we meet, when will we spend time talking - how long will you talk, how long will I talk
Who is talking, who’s going to get voice
Relationship interests
Indicate that one or both parties value their relationship
emotional interests/intangible/psychological
○ Who and how we get along
○ Do you appreciate me, are you understand me and apologize
Interests in principle
Principle deeply held by the parties serving as the dominant guide to their actions (doing what is fair, right, acceptable, ethical, etc.)
Determining what’s fair and right
More on interests
- There is almost always more than one type of interest underlying a negotiation
- Parties can have different types of interests at stake
- Interests can change over time
- There are numerous ways to surface interests
- Surfacing interests is not always easy or to your best advantage (can unravel things - because only focusing on interests are distracting from the purpose)
- Don’t spend too much time focusing on interests
Key steps in the integrative negotiation process
- Generate alternative solutions
- Evaluate and select alternatives
Alternative solutions
- Expand the pie: add resources for both sides to achieve their interests
- Log roll: find more than one issue in conflict and have different priorities for those issues - then agree to trade off among these issues
; If you don’t have many issues, unlink the issue - make one issue into multiple and then log roll
Non specific compensation: allow one person to obtain objectives and pay off the other person for accommodating interests
Cost-cutting: one party receives their objectives and the other’s costs are minimized if they agree
Bridge solution - invent new options and meet all their respective needs - disclosing sufficient information to discover their interests and then inventing options to satisfy them
Evaluate and select alternatives
- Narrow the range of solution options
- Evaluate solutions on: quality, objective standards, acceptability
- Agree to evaluation criteria in advance (learn to agree with one another before negotiations)
- Be willing to justify personal preference (be open)
- Be alert to the influence of intangibles in selecting options (psychological needs and emotional tells)