week 3: social perception Flashcards
What is social perception?
study of how we form impressions of other people and make inferences about them
What is one thing that can tell us alot about another person?
non-verbal communication
What is non-verbal communication?
- consists of non-verbal cues (facial expressions, tone of voice, gestures, body positions and movement, use of touch, eye gaze)
- how people communicate, intentionally or unintentionally, without words.
- can substitute or enhance verbal communication.
What is known as the “crown jewel” of non-verbal communication?
facial expressions
What did Charles Darwin believe in regards to facial expressions of emotion?
- primary emotions conveyed by the face are UNIVERSAL
- All humans “encode”/express these emotions the same way
- all humans “decode”/interpret emotions the same way
- all based around evolution –> specie specific not culture specific
Based on cross-cultural research by Elkman, what are the 6 facial expressions of emotion?
- anger
- happiness
- surprise
- fear
- disgust
- sadness
Was darwin right about universal emotions?
NO!
- context and culture likely influence how facial expressions are interpreted
What was the study done by Masda et al.?
- Purpose was to compare facial expression interpretation between the U.S. (individualistic culture) and Japan (collectivist culture).
- Method : Participants were given a cartoon drawing of a central person surrounded by others. Asked to judge central figure’s emotion.
What were the results of the Masuda et al. study on facial expressions?
- Americans’ ratings less affected by other group members’ expressions
- Japanese participants’ ratings influenced by surrounding characters’ expressions.
- Japanese focused more on context
- Americans focused more on central character.
- Overall, participants from collectivistic cultures attend more to background and contextual information than individualistic cultures.
Why is it difficult to decode expressions?
- because of “affect blends”
- because of Culutral norms on “display rules”
What is affect blends?
one part of a person’s face registers one emotion while another part of a person’s face registers a different emotion
ex: eyes show surprise but mouth shows happiness
What are display rules?
culturally determined rules about which nonverbal behaviours are appropriate to display
ex: may be more acceptable for men to display anger than it is for women
The more individualistic a culture, the more likely that the expression of emotions is encouraged. true or false
true
The more collectivist a cultures, the more likely the expression of strong negative emotions is discouraged because it can disrupt group harmony. true or false
true
Besides facial expressions being infleunced by culture, what 2 other forms of non-verbal cues are influenced by culture?
- eye contact
- personal space and touching
What are emblems?
-non verbal gestures that have well-understood definitions within a given culture
- have direct verbal translations
- NOT universal –> culture dependent
- ex: middle finger in Canada = fuck you , thumbs up in middle east = fuck you
Do we form first impressions quite quickly on the slightest cue or facial appearance?
yes
most of the time our first impressions are right. true or false
false
What do we use to create a fuller understanding our our first impressions of people?
our schemas!
- ex: wearing a lab coat and working in a hospital, apply it to our social role schema for a doctor, get a fuller understanding of what the person is like
Our initial impressions, tend to have “staying power” and influence the traits we believe a person has. true or false
true
ex: baby-face = child-like personality traits
What is the implicit personality theory?
-type of schema people use to group various kinds of personality traits together.
-Tending to assume someone with one trait also has another.
-ex: shy = unintelligent