Week 3 - Behavioural, Social & Cognitive Approaches to Personality Flashcards
Based on behavioural approach, what are the two learning components that results in the formation of personality?
- Observational learning
- Operant conditioning
What does the behavioural approach suggest?
It suggests that it doesn’t matter our culture, environment, genetics, etc. and we are born a clean slate whereby we “absorb” behaviours into generating our personality
Explain observational learning
- Personality develops as a result of mimicry of others
- Particularly effective among children
Explain the Bobo Doll Experiment
- A video of a person beating up a clown -> Show the video to children -> Children are given a similar/same clown
- The children are most likely to mimic the same behaviour as the adult in the film
- Shows that children do see others’ behaviour as a benchmark for what is okay, what they can do
What are the real-life implications of observational learning?
- Gender roles
- TV source as a source of aggression
- Violent video games
What is the law of effect?
- Behaviours are more likely to be repeated if they lead to rewards/satisfying consequences
- Behaviours are less likely to be repeated if they lead to punishments/unsatisfying consequences
Explain operant conditioning
- Personality develops from conditioning
*Positive Reinforcement -> Rewards = Behaviours likely to be repeated
*Negative Reinforcement -> Punishments = Behaviours unlikely to be repeated
Explain the mechanism of BF Skinner’s experiment
- There is a red light that comes on and if they press the bar, it will shock them -> Rat will associate that if they press the bar when its red, then they’ll get shocked (punishment)
- There is a green light that comes on and if they press the bar, food will be given to them -> Rats will associate that if they press the bar when its green, then they’ll get food (reward)
- The reward/food is a positive reinforcement and rats will have a higher tendency to repeat this behaviour of pressing the bar when its green. Vice versa for shock (punishment)
Explain the operant conditioning in BF Skinner’s experiment
- Negative reinforcement
*Red light - Shock = Do not press lever - Positive reinforcement
*Green light - Food = Press lever
What are the strengths of the behavioural approach?
- Solid foundation in empirical research
- Explains external influences on personality
- Development of useful therapeutic procedures
- Treatments based on conditioning effective
- Most useful approach for certain populations
What are the limitations of the behavioural approach?
- Tends to view human behaviour as simple; We are just the result of operant conditioning and observational learning, doesn’t consider the role of genetics and biology
- Narrow in its description of human personality
- Humans are more complex than the laboratory animals
- Reduction to observable behaviours, which disregards cognition
Explain the biological aspect of anxiety
- Genetics; Inherit aggressive traits
- Brain activation; Right frontal activity
Explain the behavioural aspect of anxiety
- Observational learning; Viewed others being aggressive and mimicked those behaviours
- Conditioning; Anxiety as fear of expecting punishment for behaviour
Explain the social approach to personality
How social processes and interactions, along with the environment, shape personalities
Explain the cognitive approach
How mental representations and cognitive processes shape personalities