Week 3 Flashcards
Cultural variation
Cultures are fluid and dynamic, in most cases changing over time, but cultural ideas and norms dont necessarily emerge to address universal problems.
Rather result of cultural learning
Sources of cultural variation
Ecological and geographical differences are important -> far reaching consequences (vb. availability of food sources, ease of living, independence among groups
Local ecologies
Influence cultural values and norms and can lead to cultural variation in different ways
Proximate causes
Differences that have direct and immediate effects
Distal causes
Early differences that lead to effects over long periods of time
Evoked culture
Specific environments evoke specific responses from all people within that environment becoming part of a culture
Vb. environmental specific biologically encoded behaviour
Transmitted culture
Cultural information passed on or learned via social transmission or modeling
Vb. not always environment- specific learned behaviour
Evoked and transmitted culture
Niet always clear separated
Transmitted is arguably always involved in maintaining cultural norms even when evoked cultural responses are also present
Evoked culture based on ecological needs alone cannot explain cultural variation
Transmitted culture represents situation specific and group specific knowledge
TRANSMISSION OF CULTURAL INFORMATION
- Ideas need to be retained
- Ideas need to be passed on
Main mechanisms of transmitting cultural information
Parallel with biological evolution
• Natural selection
• Increasing proportions of traits that confer a survival advantage
• Sexual selection
• Increasing proportion of traits
that confer reproductive advantages
• Sometimes conflicting!
Cultural evolution
Similarities with biological evolution
• Ideas can be persistent (high survival rate)
• Ideas can be more prone to being passed around
(reproduced more)
Differences
• More copying errors in cultural ideas
• Cultural ideas can be transmitted horizontally among
peers, not only vertically across generations
• Cultural ideas do not have to be adaptive
What makes ideas interesting and sticky?
Memes
Agents of cultural transmission (Dawkins)
=>Shared jokes/context
Communicable ideas
In order to be easily shared, information might be especially useful or informative, elicit an emotional response, and are simple to communicate.
=> vb. life hacks, risk of rumors.
=> strong emotions and not too complex
Clustering of attitudes
Ideas generally spread within social networks, leading to clustering of attitudes: Dynamical social impact theory
• An account for the origin of culture:
Norms develop among those who communicate regularly
Persisting ideas
have a small number of counterintuitive elements persist longer
• Minimal, but noticeable violations of expectation
• Characteristics of many religious narratives as well as myth/storytelling
• Supported by research into ‘catchiness’ of fairy tales
Changing cultures
In recent decades, cultures have been changing and evolving in several ways.
• Increasingly interconnected
• Increasingly individualistic
• People increasingly intelligent
Increase in interconnectedness
• Easier & cheaper transportation and long-distance communication allow more connections between cultures
=> This interconnectedness has created a global culture
• Many large companies operate internationally
=> This globalization has been countered by increased tribalism or modern populism
• An urge to return to traditional cultures
• Sense of cultural identity within smaller in-groups
Increases in individualism
Visible when comparing younger and older Americans, proposed reasons include
• More pressures of time and money
• Increased suburbanization
• More electronic entertainment
• Higher socioeconomic status
• More secular
• Decrease in rates of infectious diseases (!)
Also visible in traditionally collectivistic cultures, e.g. Japan
• Higher divorce rates
• Decreases in family size
• Placing higher value on independence in children
Individualism
individuals encouraged to consider themselves as distinct from others and prioritize own personal goals over collective goals
Collectivism
individuals encouraged to place more emphasis on goals of one’s collective or in-group
Increase in intelligence
Largest increase seen for Raven’s matrices test, intended to be ‘culture-free’, focused on problem solving.
Proposed reasons for > intelligence
• Improved nutrition
• More people receiving education than before
•Higher degrees needed for jobs in increasingly complex world
• Pop culture has been increasingly more complicated
• More complicated plots in movies and TVshows;highly complex video games
Persistence of culture
Changes are usually slow, and some cultural qualities persist for far longer than their initial usefulness!
Persistence is an effect of pre-existing structure
• Evolution of culture departs from, and is based on, some initial cultural state. • Such initial cultural states will limit the manner in which future cultural
variation takes shape.
Pluralistic ignorance
Tendency to collectively misinterpret the thoughts that underlie other people’s behavior
• When everyone (incorrectly) assumes everyone else is in favor of some cultural norm, they comply with the norm, thus perpetuating the culture.