Week 2 Flashcards

1
Q

Usually a firm which is owner-managed and/or operated and is not dominant in its field

A

Small Business

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2
Q

Small Business may be defined by

A

Number of employees
85% of small business in Canada employs 1-20 employees
By dollar amount
By volume of sales

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3
Q

Categories of Small Business

Source: Industry Canada

A
Micro = 5 or less employees
Small = 100 or less employees
Medium = 500 or less employees
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4
Q

Approx. _______ Canadians own their own business

A

2.7 million

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5
Q

_____ of businesses (employer owned) in Canada are Small Business.

A

98%

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6
Q

____ of Canada’s workforce is employed by Small Business (5.1 Million)

A

48%

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7
Q

_____ are leading the entrepreneurial charge.

A

Women

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8
Q

______of the country’s total GDP came from businesses with fewer than 50 employees.

A

28%

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9
Q

Your Chances of Success

A

85% survive the 1st year
51% survive 5 years
On average a business enterprise will last 6 years

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10
Q

The Entrepreneur …..

A

30% of small business owners report working more than 50 hours a week
90% say that running a business is stressful

Yet surveys show that those
who own their own 
businesses have the 
highest life satisfaction 
levels!
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11
Q

Social Entrepreneurs

A

Agents of social change
Want to improve the lives of people or the planet
May pursue non-profit business

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12
Q

Process of making change within a larger company

Aligns his/her ideas and talents with a large organization

A

Intrapreneur

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13
Q

An era of knowledge-based workers,
mass customization, and
entrepreneurship

A

Information Wave

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14
Q

Macro Trends

A

Globalization
Importing and exporting demand
Global competition
More connected

Technology
New inventions or ways to use existing

Internet & E-commerce
Communicating, promoting, selling, operating

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15
Q

Splintering of the Mass MarketTendency to buy a different layers of the market.

A
KEY FACTORS:
Shrinking middle class
Shifting sizes of age groups
Evolving family and living arrangements
Growing ethnic diversity
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16
Q

Approx. 30% of Canada’s population are ______

A

Boomers

17
Q

Approx. 20% of Canada’s population are ______

A

Gen Y

18
Q

Life-Cycle Stages

A

EMBRYO
(just beginning)

GROWTH
(exploding)

MATURITY
(no longer growing)

DECLINE
(no more demand, 
market is flooded, 
deeply discounted,
profit party is over)

REBIRTH
(reinvented)

19
Q

Heating Up or Cooling Off?

A

HEATING UP
Embryo & Growth
Stage

COOLING OFF…Maturity & Decline
Stage

20
Q

Breaking Down Consumer Markets

A

Geographically

Demographically

Psychographically
Behavioural
Benefits sought
Rate of usage