Chapter 1 and 2 - Terms Flashcards

1
Q

An independently owned organization that exists to make profit for its owner(s), often measured as having fewer than 500 employees

A

Small Business

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2
Q

A very small business, usually measured as having fewer than five employees

A

Micro-Enterprise

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3
Q

Refers to a business with fewer than 500 employees

A

Small to medium enterprise (SME)

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4
Q

Agents of change – doers who see a market need and satisfy that need by translating it into a successful business. Usually someone who risks money (or their own time and effort) to make a profit.

A

Entrepreneurs

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5
Q

Agents of change who align their talents with a larger organization in place of creating his/her own.

A

Intrapreneurs

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6
Q

Agents of social change; doers with innovative solutions to society’s most pressing social challenges

A

Social Entrepreneurs

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7
Q

All of the illegally unreported business and consumer transactions conducted for cash or barter on which taxes are not paid.

A

Underground Economy

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8
Q

A blueprint or road map for operating and communicating your business start-up and measuring progress.

A

Business Plan

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9
Q

Contracting outside specialists to perform functions that are or could be performed by company employees.

A

Outsourcing

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10
Q

The selling, ordering and, at times, distribution of goods and services via the internet

A

E-Commerce

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11
Q

Those born between 1946 and 1965 (about 10 million Canadians, or about 30 percent of the total population)

A

Baby Boomers

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12
Q

Those born between 1980 and 1995 (about 6 million Canadians, or about 20 percent of the total population)

A

Echo-Boomers

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13
Q

The ability of companies to customize products and services efficiently and cost-effectively in large quantities.

A

Mass Customization

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14
Q

Four stages, from birth to death, of a product, business, service, industry, or location.

A

Lifecycle

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15
Q

The marketplace where replacement items, such as auto tires and sewing machine belts, can be purchased.

A

After Market

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16
Q

An identifiable slice of an industry that is expanding more rapidly than the industry as a whole.

A

Growth Segment

17
Q

An industry whose annual sales increase is well above average.

A

Growth Industry

18
Q

Breaking down potential markets into homogeneous groups with similar characteristics and qualities.

A

Market Segmentation

19
Q

A clear, concise description of your business idea that can hook your listener into responding. “Tell me more.”

A

Elevator Pitch

20
Q

Gathering new information by interacting with the world directly by talking to people

A

Primary Research

21
Q

Reading about someone else’s primary research.

A

Secondary Research

22
Q

Using your intuition and powers of observation to learn about the marketplace.

A

New Eyes Research