week 2

Question 1

is a dynamic process … ever changing, ever moving and in a state of lyrics;

Answer 1

Communication

Question 2

is complex, that is, if there are two persons speaking, in reality there are several “persons” interacting
via the perceptions attached to the message sent and received;

Answer 2

Communication

Question 3

are sent not meanings…this statement asserts that communication does not consist of the transmission of
meanings because it is not transferrable

Answer 3

Messages

Question 4

is systematic … it follows the basic flow of the message through the different elements of
communication: the sender-the message-the channel or the medium used by the speaker

Answer 4

Communication

Question 5

Communication involves

Answer 5

communicators,
not just speakers and receivers,
active speakers and listeners;

Question 6

is proactive because the communicators are capable of seeing, perceiving, analyzing and shaping
situations.

Answer 6

Communication

Question 7

is a representation of a thing or a process that identifies the key parts or elements
and indicates how each element affects the operation of all other elements.

Answer 7

model

Question 8

5 Basic Models of Communication:

Answer 8

1.1 Aristotle’s Model
1.2 Lasswell Model of the Communication Process
1.3 The Shannon-Weaver Model of Communication
1.4 Schramm’s Model of Communication
1.5 Berlo’s Model of Communication

Question 9

It is considered as most simple and it has basic elements: speaker-message-
audience.

Answer 9

1.1 Aristotle’s Model

Question 10

ONE-WAY PROCESS

Answer 10

SPEAKER MESSAGE AUDIENCE/Aristotle’s Model

Question 11

one of the earliest models of communication which was developed by Harold Lasswell in1948.

Answer 11

Lasswell Model of the Communication Process

Question 12

was
a leading American political scientist and communication theorist.

Answer 12

Harold Lasswell

Question 13

described the communication process as a
linear or one-way process in which communication is transmitted from the sender to the receiver. It was a verbal transmission
model that comprise five questions that described one of the earliest views on how communication works.

Answer 13

Lasswell Model of the Communication Process

Question 14

This model underscores
the function of communication in society and mentioned that one way to analyze the act of communication is to answer certain wh questions:

Answer 14

Lasswell Model

Question 15

Lasswell’s 5 Keys to Understanding Communication

Answer 15

Control analysis -
* Content analysis
* Channel data analysis –
* Audience analysis
* Effect analysis -

Question 16

• pertains to the study of factors that initiate and guide the act of communication.

Answer 16

Control analysis

Question 17

pertains to the study of message.

Answer 17

Content analysis

Question 18

– covers the study of how information travels. They look into radio, press, film, and other channels
of communication.

Answer 18

Channel data analysis –

Question 19

pertains to the research made on the followers of media.

Answer 19

Audience analysis

Question 20

is the study of the impact of information relayed to an audience.

Answer 20

Effect analysis

Question 21

Mathematician and scientist Warren Weaver (1949) designed a model originally for telephone
communication. It includes five components – the information source, a transmitter, a receiver, a destination, and noise.

Answer 21

Claude Shannon

Question 22

4. types Noise

Answer 22

can be physical, psychological, physiological or semantic.

Question 23

are those distractions in the
environment such as seatmates talking, sound of the aircon or electric fan, or the traffic heard from outside the room.

Answer 23

Physical noises

Question 24

are thoughts that run through the communicator’s mind during the interaction that takes his attention
away from it.

Answer 24

Psychological noises

Question 25

are
disturbances within the communicator’s body. When having a headache or feeling hungry, the communicator may have
difficulty in focusing on the conversation.

Answer 25

Physiological noises

Question 26

are differences in meaning or interpretation of words or messages.
As a result, communicators become distracted or confused.

Answer 26

Semantic noises

Question 27

model of communication is field of experience “concept.” This model assumed that every
communicator (sender) has within himself past and present experiences that help him/her relate to other communicators.

Answer 27

Schramm’s Model of Communication

Question 28

focuses on the speaker’s and the receiver’s knowledge, attitudes, socio-cultural system
and communication skills. The message on the other hand gives emphasis on the element, structure, content treatment and coding.

Answer 28

1.5 Berlo’s Model of Communication

Question 29

model expanded the classic model of communication with his source-message-channel-receiver or SMCR model.

Answer 29

of David Berlo

Question 30

the basic process
of communication is the key to knowing what you can do to achieve effective communication.

Answer 30

Understanding