week 2 Flashcards
is a dynamic process … ever changing, ever moving and in a state of lyrics;
Communication
is complex, that is, if there are two persons speaking, in reality there are several “persons” interacting
via the perceptions attached to the message sent and received;
Communication
are sent not meanings…this statement asserts that communication does not consist of the transmission of
meanings because it is not transferrable
Messages
is systematic … it follows the basic flow of the message through the different elements of
communication: the sender-the message-the channel or the medium used by the speaker
Communication
Communication involves
communicators,
not just speakers and receivers,
active speakers and listeners;
is proactive because the communicators are capable of seeing, perceiving, analyzing and shaping
situations.
Communication
is a representation of a thing or a process that identifies the key parts or elements
and indicates how each element affects the operation of all other elements.
model
5 Basic Models of Communication:
1.1 Aristotle’s Model
1.2 Lasswell Model of the Communication Process
1.3 The Shannon-Weaver Model of Communication
1.4 Schramm’s Model of Communication
1.5 Berlo’s Model of Communication
It is considered as most simple and it has basic elements: speaker-message-
audience.
1.1 Aristotle’s Model
ONE-WAY PROCESS
SPEAKER MESSAGE AUDIENCE/Aristotle’s Model
one of the earliest models of communication which was developed by Harold Lasswell in1948.
Lasswell Model of the Communication Process
was
a leading American political scientist and communication theorist.
Harold Lasswell
described the communication process as a
linear or one-way process in which communication is transmitted from the sender to the receiver. It was a verbal transmission
model that comprise five questions that described one of the earliest views on how communication works.
Lasswell Model of the Communication Process
This model underscores
the function of communication in society and mentioned that one way to analyze the act of communication is to answer certain wh questions:
Lasswell Model
Lasswell’s 5 Keys to Understanding Communication
Control analysis -
* Content analysis
* Channel data analysis –
* Audience analysis
* Effect analysis -
- pertains to the study of factors that initiate and guide the act of communication.
Control analysis
pertains to the study of message.
Content analysis
– covers the study of how information travels. They look into radio, press, film, and other channels
of communication.
Channel data analysis –
pertains to the research made on the followers of media.
Audience analysis
is the study of the impact of information relayed to an audience.
Effect analysis
Mathematician and scientist Warren Weaver (1949) designed a model originally for telephone
communication. It includes five components – the information source, a transmitter, a receiver, a destination, and noise.
Claude Shannon
- types Noise
can be physical, psychological, physiological or semantic.
are those distractions in the
environment such as seatmates talking, sound of the aircon or electric fan, or the traffic heard from outside the room.
Physical noises
are thoughts that run through the communicator’s mind during the interaction that takes his attention
away from it.
Psychological noises
are
disturbances within the communicator’s body. When having a headache or feeling hungry, the communicator may have
difficulty in focusing on the conversation.
Physiological noises
are differences in meaning or interpretation of words or messages.
As a result, communicators become distracted or confused.
Semantic noises
model of communication is field of experience “concept.” This model assumed that every
communicator (sender) has within himself past and present experiences that help him/her relate to other communicators.
Schramm’s Model of Communication
focuses on the speaker’s and the receiver’s knowledge, attitudes, socio-cultural system
and communication skills. The message on the other hand gives emphasis on the element, structure, content treatment and coding.
1.5 Berlo’s Model of Communication
model expanded the classic model of communication with his source-message-channel-receiver or SMCR model.
of David Berlo
the basic process
of communication is the key to knowing what you can do to achieve effective communication.
Understanding
