WEEK 15 : The Influence of Culture on Consumer Behaviour

Question 1

The sum total of learned beliefs, values, and customs that serve to regulate the consumer behaviour of members of a particular society.

Answer 1

culture

Question 2

-A method for systematically analyzing the content of verbal
and/or pictorial communication.
-Frequently used to determine prevailing social values of a
society.

Answer 2

content analysis

Question 3

A measurement technique that takes
place within a natural environment that focuses on observing behaviour (sometimes without the subjects’ awareness).

Answer 3

Field Observation

Question 4

Researchers who participate in the
environment that they are studying without notifying those who are being observed

Answer 4

Participant-Observers

Question 5

-Frequently used to determine prevailing social values of a
society.

Answer 5

content analysis