chap 10 (week 16-17) Flashcards by Trisha mae Villavilla | Brainscape

Q

3 Levels of Consumer Decision Making

A

:Extensive Problem Solving
:Limited Problem Solving
:Routine Response Behaviour

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

: Purchasing situations that necessitate a significant amount of effort because the buyer has no prior experience or knowledge of the product or suppliers.

A

EXTENSIVE PROBLEM SOLVING

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

: Limited problem solving is used for products purchased occasionally or when buyers need to acquire information about an unfamiliar brand in a familiar product category.

A

LIMITED PROBLEM SOLVING

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

:Routine response behavior is a buying situation in which the buyer has had considerable past experience.

A

ROUTINE RESPONSE BEHAVIOUR

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

Types of Problems

A

Active Versus Inactive problems
1. active
2. inactive

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

Identify existing consumer problems and find solutions for these.

A

Problem Recognition and Marketing Strategy

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

Lower the actual state.

A

Problem Recognition and Marketing Strategy

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

Increase the desired state.

A

Problem Recognition and Marketing Strategy

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

Increase the importance of the gap between actual and desired states.

A

Problem Recognition and Marketing Strategy

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

Convert inactive problems to active problems.

A

Problem Recognition and Marketing Strategy

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

Convert problems into ones requiring an immediate solution.

A

Problem Recognition and Marketing Strategy

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

Factors that Increase the Level of Pre-purchase Search

A

Product Factors
Situational Factors
Social Acceptability
Value-Related Factors
Consumer Factors

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

identify if.

a. product factors
b. situational factors
c. value-related factors
d. consumer factors

: It is a long-lasting or infrequently used product.

A

A

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

identify if.

a. product factors
b. situational factors
c. value-related factors
d. consumer factors

: Experience is lower.

A

B

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

identify if.

a. product factors
b. situational factors
c. value-related factors
d. consumer factors

: Purchase is discretionary.

A

C

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

identify if.

a. product factors
b. situational factors
c. value-related factors
d. consumer factors

: Consumers are well-educated, have higher income levels and are younger.

A

D

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

identify if.

a. product factors
b. situational factors
c. value-related factors
d. consumer factors

: Level of involvement is high. Shopping is seen as an enjoyable activity.

A

D

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

identify if.

a. product factors
b. situational factors
c. value-related factors
d. consumer factors

: Consumers are low in dogmatism and risk perception.

A

D

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

identify if.

a. product factors
b. situational factors
c. value-related factors
d. consumer factors

: All alternatives have both positive and negative qualities.

A

C

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

identify if.

a. product factors
b. situational factors
c. value-related factors
d. consumer factors

: No agreement among users exists.

A

C

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

identify if.

a. product factors
b. situational factors
c. value-related factors
d. consumer factors

: Previous experience was unsatisfactory.

A

B

Q

identify if.

a. product factors
b. situational factors
c. value-related factors
d. consumer factors

: Conflicting information is available.

A

C

Q

identify if.

a. product factors
b. situational factors
c. value-related factors
d. consumer factors

: Other considerations exist.

A

C

Q

identify if.

a. product factors
b. situational factors
c. value-related factors
d. consumer factors

: There are frequent changes in product styling.

A

A

Q

identify if.

a. product factors
b. situational factors
c. value-related factors
d. consumer factors

:Purchase is a gift.

A

B

Q

identify if.

a. product factors
b. situational factors
c. value-related factors
d. consumer factors

: Product is socially visible in use.

A

B

Q

identify if.

a. product factors
b. situational factors
c. value-related factors
d. consumer factors

: Large volumes are purchased.

A

A

Q

identify if.

a. product factors
b. situational factors
c. value-related factors
d. consumer factors

: The price is high.

A

A

Q

identify if.

a. product factors
b. situational factors
c. value-related factors
d. consumer factors

: There are many alternative brands.

A

A

Q

identify if.

a. product factors
b. situational factors
c. value-related factors
d. consumer factors

: There is much variation in features.

A

A

Q

2 Evaluation of Alternatives – Types of Consumer Choice Processes

A

Affective Choices
Attribute-based choices

Q

More holistic; an overall evaluation

A

affective choices

Q

Have pre-determined evaluative criteria.

A

Attribute-based choices

Q

Based on how one feels about a purchase

A

Affective Choices

Q

May require both external and internal search

A

Attribute-based choices

Q

Complicated decision rules may be used

A

Attribute-based choices

Q

Can be tangible or intangible Include surrogate

A

Nature of Evaluative Criteria

Q

indicators –Attributes that are used as indicators of another attribute

A

Nature of Evaluative Criteria

Q

Are often ranked in order of importance

A

Nature of Evaluative Criteria

Q

3 Consumer Decision Rules

A

Procedures
Compensatory
Non-Compensatory

Q

used by consumers to facilitate brand or other consumption-related choices

A

procedures

Q

Brands evaluated in terms of each relevant criteria and the best brand (or one with the highest score) is chosen

A

Compensatory

Q

Positive evaluations do not compensate for negative evaluations

A

Non-Compensatory

Q

Lifestyles as a Consumer Decision Strategy

A

Issues in Alternative Evaluation

Q

Consumption Vision –Mental picture of the consequences of using a particular product

A

Issues in Alternative Evaluation

Q

Incomplete Information

A

Issues in Alternative Evaluation

Q

Non-comparable Alternatives

A

Issues in Alternative Evaluation

Q

Series of Decisions

A

Issues in Alternative Evaluation

Q

Delay decision until missing information is obtained

A

Coping with missing information

Q

Infer the missing information

A

Coping with missing information

Q

Change the decision strategy to one that better accommodates for the missing i

A

Coping with missing information