Brainscape's Knowledge GenomeTM

Browse over 1 million classes created by top students, professors, publishers, and experts.


See full index

mktg finals 50 > chapter 7 week 12-13 > Flashcards

chapter 7 week 12-13 Flashcards

attitude adaptation

1
Q

_____________________is a settled way of thinking or feeling about someone or something.’

A

attitude

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
2
Q

A state of mind or feeling with regard to some matter

A

attitude

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
3
Q

give the 3 Give Components of attitude

A

affect
behaviour
cognitive

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
4
Q

feelings or emotions that something evokes.

A

affect

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
5
Q

our thoughts, beliefs , and ideas about something

A

cognitive

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
6
Q

the opinion/belief segment of an attitude is an evaluation of the entity that constitutes an individual’s opinion (belief/disbelief) about the object.

A

cognitive component

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
7
Q

tendency or disposition to act in certain ways towards something.

A

behaviour

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
8
Q

_____________________A feeling or emotion toward a fact or situation

A

attitude

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
9
Q

The emotional or feeling segment of an attitude Emotional response (liking/disliking) towards an attitude object.

A

affective component

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
10
Q

_____________________A mental position with regard to a fact or situation

A

attitude

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
11
Q

attitude is the mirror of the ____________

A

mind

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
12
Q

An intention to behave in a certain way toward someone or something. The behavioral component of attitudes refer to past experiences regarding an attitude object.

A

behavioural component

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
13
Q

____________________ The way we react or respond to people, objects and institutions on issues, facts or state.

A

attitude

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
14
Q

Give 3 Factors that determine our attitude.

A

experiences
environment
education

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
15
Q

FACTORS THAT DETERMINE OUR ATTITUDE

ENVIRONMENT

________; Parental/Siblings Influence

A

Home

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
16
Q

FACTORS THAT DETERMINE OUR ATTITUDE

ENVIRONMENT

________; Peer Pressure

A

School

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
17
Q

FACTORS THAT DETERMINE OUR ATTITUDE

ENVIRONMENT

__________; Supportive or Critical Bosses/Colleagues

A

Work

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
18
Q

FACTORS THAT DETERMINE OUR ATTITUDE

ENVIRONMENT

________; Television, Newspapers, Magazine,
Movies

A

Media

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
19
Q

FACTORS THAT DETERMINE OUR ATTITUDE

ENVIRONMENT

________________________; Traditions beliefs

A

Cultural Background

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
20
Q

FACTORS THAT DETERMINE OUR ATTITUDE

ENVIRONMENT

__________________________; Norms and Values

A

Social environment

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
21
Q

FACTORS THAT DETERMINE OUR ATTITUDE

ENVIRONMENT

Religious ______________

A

Background

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
22
Q

Our behavior changes.
according to our _________________ with various people

A

experiences

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
22
Q

___________ broadens our horizon and influences our thinking, actions, behaviors and
attitude.

A

Education

23
Q

Optimistic
Confident
Caring
Assertive
Patient
Humble

is example of what attitude??

A

positive attitude

24
Q

Unhappy
Pessimistic
Unpleasant
Defensive
Argumentative
Confrontational
Disruptive

is example of what attitude??

A

negative attitude

25
Q

Increases Confidence
Reduce Stress
Career success
High Productivity
Improves Interpersonal relations.
Is energizing.

is example of what?

A

benefits of positive attitude

26
Q

self-doubt
poor self esteem
increases stress
bitterness
resentment
poor health

is example of what?

A

effect of negative attitude

27
Q

what are the four possible reactions to attitude objects?

A

positive attitude
dual attitudes (ambivalence)
indifference
negative attitude

28
Q

___________________: “Mixed Beliefs” An example would
be when a person believes that a certain individual
is intelligent (positive belief) but also not very
reliable (negative belief)

A

AMBIVALENCE

29
Q

________________Four distinct way in which attitudes can form towards some issue, event, person or thing.

A

attitude formation

30
Q

what are the 4 attitude formation?

A

mere exposure
associative learning
self-perception
functional reasons

31
Q

These four ways in which attitudes can
be formed apply mostly when there is
no prior or existing attitude or
knowledge about the attitude object.

A

mere exposure
associative learning
self-perception
functional reasons

32
Q

“Attitude formation is a __________ process.”

A

passive

33
Q

: ________________ effect is the tendency to develop more positive feelings toward objects and individuals, the more we are exposed to them.

A

mere exposure

34
Q

The____________________
is a psychological
phenomenon by which people tend to develop a preference for things merely because they are familiar with them.

A

mere-exposure effect

35
Q

: The effect has been demonstrated with many kinds of things, paintings, pictures of faces, geometric figures, and sounds.
: Begin to like just by being constantly exposed to something or someone.

A

mere exposure effect

36
Q

Two ways in which we can learn by association.

A

implicit
explicit

37
Q

________: attitudes that are unconscious but still have an effect on our beliefs and behaviors.

A

IMPLICIT

38
Q

_________: attitudes are those that we are
consciously aware of and that clearly influence our
behaviors and beliefs.

A

EXPLICIT

39
Q

_________________theory: when people are unsure of
their own attitudes, one way to infer them is by
looking at their behaviors.
: We form attitudes not due to exposure or
associative learning, but from observation of our
own behavior.

A

Self-perception

40
Q

_____________________________: Attitudes that are sometimes formed based on the
degree to which they satisfy different
psychological needs, so this is an active rather
than passive attitude theory.

A

FUNCTIONAL APPROACH

41
Q

PYSCHOLOGICAL NEEDS FOR ATTITUDE
FORMATION

(Functions of Attitude)
Four basic psychological needs that manipulate our attitude:

A
  • Utilitarian (Adaptive/Instrumental)
  • Knowledge
  • Ego-defensive
  • Value-expression
42
Q

___________________________________Attitudes exist because they serve some adaptive
function.

A

FUNCTIONAL THEORY OF ATTITUDES

43
Q

__________________________ Relates to rewards and
punishment.

A

UTILITARIAN FUNCTION:

44
Q

____________________ Need for order,
structure, or meaning.

A

KNOWLEDGE FUNCTION:

45
Q

________________________: Protect us from
external threats or internal feelings.

A

EGO-DEFENSIVE FUNCTION

46
Q

_________________________: Expresses
consumer’s values or self-concept

A

VALUE-EXPRESSIVE FUNCTION

47
Q

FACTORS WHICH INFLUENVE ATTITUDE (6)

A

psychological
economic
family
society
experience
social factors

48
Q

FACTORS WHICH INFLUENVE ATTITUDE

___________________: The attitude of a person is
determined by psychological factors like ideas,
values, beliefs, perception, etc. All these have a
complex role in determining a person’s attitude

A

PYSCHOLOGICAL

49
Q

FACTORS WHICH INFLUENVE ATTITUDE

___________: A Person’s attitude also depends
on issues such as his salary, status, work, etc

A

ECONOMIC

50
Q

FACTORS WHICH INFLUENVE ATTITUDE
: ___________Initially, a person develops certain
attitudes from his parents, brothers, sisters, and
elders in the family

A

FAMILY

51
Q

FACTORS WHICH INFLUENVE ATTITUDE

__________: plays an important role in formatting the attitudes of an individual The culture, the tradition, the
languages, etc., influence a person’s attitude.
Society, tradition, and the culture teach individuals
what is and what is not acceptable.

A

SOCIETY

52
Q

FACTORS WHICH INFLUENVE ATTITUDE

: _____________: Attitudes form directly as a result
of experience. They may emerge due to direct
personal experience, or they may result from
observation.

A

EXPERIENCE

53
Q

FACTORS WHICH INFLUENVE ATTITUDE

__________________: Relate to people how are
expected to behave in a particular role of context.
Social norms involve society’s rule for what
behaviors are considered appropriate

A

SOCIAL FACTORS

54
Q
A

mktg finals 50 (7 decks)

Brainscape helps you reach your goals faster, through stronger study habits.
© 2024 Bold Learning Solutions. Terms and Conditions