chapter 9 WEEK 15

Question 1

The sum total of learned beliefs, values, and customs that serve to regulate the consumer behaviour of members of a particular society.

Answer 1

culture

Question 2

Key Characteristics of Culture
The Impact of culture is hard to ___________

Answer 2

identify

Question 3

Key Characteristics of Culture:

Culture is learned through ______________ and __________________

Answer 3

enculturation
acculturation

Question 4

Key Characteristics of Culture:

Culture offers _____, ________, and __________ in all phases of human problem solving -e.g. When to eat, Where to eat.

Answer 4

order
direction
guidance

Question 5

Key Characteristics of Culture:

The Impact of culture is hard to identify
Culture is ___________
Culture is ____________

Answer 5

dynamic
shared

Question 6

give 3 Forms of Cultural Learning

Answer 6

Formal Learning
Informal Learning
Technical Learning

Question 7

How Culture is Communicated

Answer 7

1. Language and Symbols
2. Ritual
3. SHARING OF CULTURE

Question 8

give the 3 The Measurement of Culture

Answer 8

Content Analysis
Consumer Fieldwork
Value Measurement Instruments

Question 9

-A method for systematically analyzing the content of verbal and/or pictorial communication.

Answer 9

content analysis

Question 10

-Frequently used to determine prevailing social values of a society.

Answer 10

content analysis

Question 11

A measurement technique that takes
place within a natural environment that focuses on observing behaviour (sometimes without the subjects’ awareness).

Answer 11

Field Observation

Question 12

Researchers who participate in the
environment that they are studying without notifying those who are being observed.

Answer 12

Participant-Observer

Question 13

Culture and Marketing Strategy:

Identify key _________________ that affect the consumption of the Product

Answer 13

cultural values

Question 14

Culture and Marketing Strategy:

Identify key cultural values that affect the _____________________________________

Answer 14

consumption of the Product

Question 15

Culture and Marketing Strategy:

Ensure the ________________ appeals to these values.

Answer 15

marketing mix

Question 16

Culture and Marketing Strategy:

Ensure the marketing mix appeals to these __________.

Answer 16

values

Question 17

Culture and Marketing Strategy:

Examine changes in ___________________ and adapt the marketing mix if needed

Answer 17

cultural values

Question 18

Culture and Marketing Strategy:

Examine changes in cultural values and adapt the ________________ if needed

Answer 18

marketing mix

Question 19

Culture and Marketing Strategy:

Modify marketing mix to _________________if the culture is heterogeneous.

Answer 19

subcultures

Question 20

Culture and Marketing Strategy:

Modify marketing mix to subcultures if the culture is __________________.

Answer 20

heterogeneous

Question 21

Culture and Marketing Strategy:

Be ___________ of symbols and ritual.

Answer 21

aware

Question 22

Culture and Marketing Strategy:

Be aware of __________ and _________.

Answer 22

symbols
ritual