Week 11 - Social Cognition Flashcards
Ned and Oscar are in the pub on a Saturday afternoon. Ned is upset as he and his partner have been trying to start a family and they continue to be unsuccessful. Oscar feels sad for this friend and tries to comfort him.
A specific social cognition brain network would be strongly engaged in this situation. Identify one key node of this network.
a) Dorsomedial prefrontal cortex
b) Anterior insula
c) Posterior superior temporal sulcus
d) Orbitofrontal cortex
B. Anterior insula
What is Social cognition or social behaviour?
The investigation of social knowledge und the cognitive processes that are involved when individuals construct their subjective reality
● Encoding, Saving & Retrieval of Social Information
● Representation & Structure of social knowledge
● Judgment and Decision-Making processes
Source: Fielder & Bless (2003)
● Social Judgments are dependent on situational cues AND prior knowledge AND processing capacity
● Top-down (Knowledge) AND Bottom-up (stimulus) Processing
● Processes: How automatic or controlled are these processes
Schema: Cognitive Representation
Social Schema: includes the elements of a social object
Schemas are organized in memory in an associative network
Schemas: Categories, Stereotypes, Scripts
Activation of a Schema → LEADS TO → Activation of associated schemas
Schemas can thereby influence the perceptions and thought processes in other situations.
(regardless of how true or false the schemas are)
WHAT IS SPECIAL ABOUT SOCIAL COGNITION & BEHAVIOR?
● People change over (a) time & (b) circumstance
● A social stimulus can change upon being the target of cognition
● People perceive back - social cognition is mutual cognition
● As the target is similar to oneself, it may provide information about oneself
● A person’s traits are unobservable and are vital to thinking about them
● Persons intentionally influence the environment
● The accuracy of one’s cognitions are more difficult to verify
● People are unavoidably complex
Socialness in non-social stimuli
●Pioneering investigations on attributions of causality
Fritz Heider & Marianne Simmel (1944)
Albert Michotte (1946)
●Very simple displays (moving geometrical figures) give rise to high-level percepts (causality, animacy)
●Attribution of intentions, agency and emotions to non-social stimuli
The social mind: processes
Attentional filtering
We cannot consciously process all the information arriving at our senses.
●Selectivity in attentional processing means that our representations of social entities is always incomplete.
●They can be incomplete in trivial or significant ways.
The social mind: processes
Inference
When we perceive the world, we regularly go beyond the stimuli or information provided in the environment by drawing on our knowledge and previous experience.
●Inferences are made when information is ambiguous or missing.
●Inferences enrich representations but also risk misrepresenting actual reality.
The social mind: processes
Motivated distortion
The construction of mental representations are subject to motivational pressures.
●Transform objective reality into more gratifying forms.
● Representations are vulnerable to being shaped by the distortions of wishful thinking.
The social mind: representations
Associative network models
Mental representations consist of associations between sematic nodes (low level concepts).
●Feature nodes linked to central target-identity node.
●Pattern and strength of connection between depends on importance and centrality of features
The social mind: representations
Schema models
Mental representations are richly structured
●Schemas differ from mere associations as they specify causal and spatial relations between the feature elements
●Structure of schema abstracted from multiple experiences with what is being represented
The social mind: representations
exemplar models
A different view from schema based theoretical models.
●Here, mental representations are grounded in specific instances/exemplars.
●Activation of category brings to specific category members.
●Emphasizes flexibility & context-sensitivity of representations.
The social mind: representations
Distributed memory models
●Mental representations are transitory states, rather than enduring entities.
●Similar views of nodes, connections & flow of activation.
●Low level units (nodes) participate in multiple distinct mental representations via different patterns of activation
Core Processes of Person Perception
Automatic inferences
Perceivers make immediate and automatic assumptions about the psychological traits and states of the actors they observe in the social environment
Core processes of person perception
Social projection
Perceivers use self-knowledge to make judgments about the states and traits of others.
●It is subject to in-group/out-group biases
Core processes of person perception
Social stereotyping
●Perceptually available cues are used to categorize a person based on the social group membership
●Process: category selection -> stereotype selection -> stereotype application
●Age, sex, ethnicity, religion, etc.
Perceiving relationships
Interdependence theory
●How much does a person’s outcomes depend on another person’s actions?
●Is the social influence mutual or assymmetric? (power dynamics)
●How much so the different actors’ interests conflict or coincide?
●How much behavioral coordination is required for successful outcomes?